Topic Mojo

Topic Mojo

Topic Mojo · Marketing · AI Detection

Topic Mojo is a topic research tool that collects questions, keywords, and social posts from more than 50 sources, so content and SEO teams can plan around real searches.

Interface preview of Topic Mojo

About Topic Mojo

What Is Topic Mojo

Topic Mojo is a web app for finding out what people search for and talk about around a subject. You enter a keyword, and it returns related phrases, questions, comparisons, and shopping queries, then shows where those conversations happen: Google results, Reddit threads, YouTube videos, Amazon listings, and a dozen other places. The output is a research report you can filter, save, and export.

The job it replaces is the tab juggling that comes before writing. Instead of opening a trends tool, a question tool, and three social networks to check whether an idea has an audience, you get one report per query. Marketing teams use it to build content calendars, and solo bloggers use it to find angles they hadn't considered.

Two limits matter before you pay. The reports are research inputs, not finished briefs, so someone still has to decide what to write. Source coverage is also uneven across platforms, and large reports take a while to load.

Getting Started

  1. Create an account at topicmojo.com and start on the free option to test the workflow.
  2. Pick a tool: Topic Model for a broad keyword map, Question Finder for customer questions, or Search Listener for searches that have just started appearing.
  3. Enter your keyword, country, and language, then run the report.
  4. Switch between document, grouping, tree, query, and SERP views to see how the topic breaks down.
  5. Save useful rows to a list, export the report as CSV, or send the research into the AI Content generator for a first draft.

Product Information

A quick look at Topic Mojo's pricing, supported platforms, and performance.

Free PlanYes
Paid Plans$0 - $99/mo
PlatformWeb
DeveloperTopic Mojo
CategoryMarketing · AI Detection
Release DateAug 2021
Latest UpdatedOct 2026
Website Visits6.8K
Website Global Rank3.1M
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Content marketers and SEO specialists
  • Bloggers and solo creators
  • Agencies and research teams

Tasks

  • Building a content calendar
  • Writing FAQ and how-to sections
  • Finding product and shopping angles
  • Checking demand before committing to a niche

Scenarios

  • Launching a niche site with no keyword list
  • Reacting to new search demand
  • Reporting to clients

Key features

Topic Model Reports

This is the core tool. You enter a broad keyword, and it builds a report of related phrases, questions, comparisons, shopping queries, and local searches, each tagged by intent. Five views change how you read the same data: a flat document list, a grouping view that clusters results by connecting words, a tree view that branches out from the seed keyword, a query view sorted by intent, and a SERP view with the top 100 Google results for the query. The grouping and tree views are the reason to use it over a plain keyword list, because they show which sub-topics deserve their own page.

Question Finder

Question Finder collects questions around a keyword from Google, Reddit, and Quora and puts them in one list. That covers the three places most buying and troubleshooting questions actually live: search suggestions, community threads, and Q&A pages. For anyone writing FAQ blocks or support content, it removes the guesswork of inventing question wording, since the list uses the phrasing people typed.

Search Listener

Search Listener watches for queries that are newly appearing on Google rather than queries that already have volume. You get a feed of fresh searches around your topic and can subscribe to a weekly report. It's the feature aimed at newsjacking and fast-response content: if a new question starts trending in your niche, you can publish an answer before the big sites catch up.

Social and Marketplace Sources

Beyond search data, Topic Mojo pulls content from YouTube, Reddit, Instagram, Pinterest, TikTok, Tumblr, LinkedIn, Medium, and Quora, plus product data from Amazon, Shopify, Etsy, and eBay. The official site puts the index at more than 500 million content pieces and 200 million influencers across 50+ sources. Coverage is the selling point here: you can check whether a topic gets discussed as video, as forum argument, or as a product category, and each result links back to the original post.

SEO Add-On Data

The optional SEO add-on attaches numbers to the queries: search volume for the last 12 months, trend direction, CPC, PPC difficulty, and a sentiment score for how people feel about the topic. Volume and difficulty are the two figures you need to prioritize a list, and sentiment is a useful sanity check before writing something promotional. The add-on is billed separately from the research plans, so budget for it if ranking data is the reason you're signing up.

AI Content and Humanize Tools

Once a report exists, the AI Content generator turns the collected research into a drafted article, using the questions and phrases you selected as the outline. A separate Humanize workspace is a writing editor with live SEO analytics, so you can check keyword coverage while you rewrite. Neither replaces an editor, but they close the gap between research and a first draft without exporting to another tool. Reports run in 35 languages and can be generated for more than 215 countries.

Pros and cons

Pros

  • One report covers search, social, and marketplace data, which cuts out several separate research tabs.
  • The grouping and tree views expose sub-topics that a flat keyword list hides, and that is where most content gaps show up.
  • Question Finder returns real wording from Google, Reddit, and Quora, which saves time on FAQ and how-to headings.
  • Free access plus a 7-day money-back guarantee on paid plans lowers the risk of trying it.
  • CSV export, saved lists, workspaces, and 35-language reports make it usable for teams rather than just solo writers.

Cons

  • Reports load slowly. Reviewers report waits of 15 to 20 seconds even on data that has already been generated, which adds up across a research session.
  • Source coverage varies by platform: Reddit, Pinterest, Instagram, and TikTok return solid results, while X/Twitter results are widely reported as unreliable, so don't count on it for social listening there.
  • The local search filter is not truly location-based. It returns local-flavored phrasing rather than results tied to a specific city, which limits local SEO work.
  • Ranking metrics sit in a paid add-on, and there's no public API, so teams that need automated pulls have to work through CSV exports.

Frequently asked questions

Topic Mojo is used for topic and keyword research before content is written. You enter a keyword and get related phrases, questions, comparisons, and social or marketplace posts, which you then turn into article ideas, FAQ sections, or a content calendar. It's built for planning, not for publishing.