TopYappers - Influencers API
TopYappers · Marketing
TopYappers is an AI influencer marketing platform and creator discovery API that ranks 43M+ creators by product fit, then handles outreach, negotiation and ROI tracking in one place.
About TopYappers - Influencers API
What Is TopYappers
TopYappers is an influencer marketing platform built around creator data. It searches 43M+ creators across TikTok, Instagram, YouTube, X, Twitch, LinkedIn and newsletters, then ranks each one by how well they fit the product you sell. The creators API returns the same data programmatically, which is where the Influencers API angle comes in.
Most creator tools hand you a database and leave the filtering to you. TopYappers flips that: it looks at what a creator has already promoted and scored, projects who is likely to convert, and puts the highest probability matches at the top. The AI ranks on product fit, audience overlap, promotion history and conversion signals, so a skincare brand and a developer tool get different shortlists from the same pool.
The limits are practical. The full dataset and the automated outreach agent sit behind a paid plan, the free tier only gets you a sample of the creator list, and the API bills through monthly credit caps rather than unlimited calls. Prices are also quoted in US dollars with no regional pricing.
Getting Started
- Create an account on TopYappers and connect the channels you want to search.
- Enter your website, app store, Shopify or TikTok Shop link so the platform can infer your product.
- Filter creators by niche, audience, engagement, location and proven product sales.
- Copy an API key from your dashboard and call the creator search endpoint with the x-ty-api-key header.
- Launch outreach, track deals and watch ROI from the same account.
Product Information
A quick look at TopYappers - Influencers API's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- DTC and ecommerce brands
- App and SaaS growth teams
- Marketing agencies running creator campaigns
Tasks
- Building a creator shortlist
- Sending personalized outreach at scale
- Finding viral content ideas
- Tracking campaign ROI
Scenarios
- A first creator campaign with no in house list
- Entering a new country
- Competing with a rival's creator strategy
Key features
AI ranked creator matching
Matching scores creators on product fit, audience overlap, promotion history and conversion signals, then puts the strongest matches first. It suits teams that have a database but no time to cross reference it, because the ranking does the first pass of filtering for you.
Creator discovery API
The creators API searches by niche, source, country and follower count, and returns creator IDs for free before you pull full profiles. Developers can wire the same search into their own tools, and every key works with a simple header.
Outreach automation
The outreach agent sends personalized direct messages and follows up on its own. You set the campaign, and the tool runs the back and forth, which matters when a shortlist runs to hundreds of names.
Negotiation and deal tracking
Deals move through a pipeline where you negotiate terms and close straight from the dashboard. Deal status and the next step stay visible, so nothing stalls in an email thread.
Real time viral content search
The viral content API tracks posts gaining traction across platforms and turns early signals into creator briefs. Research teams use it to see what is working before a format gets crowded.
Creator CRM and ROI analytics
The CRM stores outreach, deals, content delivery, views, likes and engagement in one pipeline. Performance feeds a dashboard that reports ROI, so you can tell which creators earn their rate.
Pros and cons
Pros
- Ranks creators by proven product fit and promotion history, not just follower count, so shortlists start closer to buyers.
- Ships a documented REST API and an MCP server, which lets AI clients such as Cursor and Claude query creators directly.
- Free creator search endpoint returns IDs before you spend credits, so discovery costs nothing until you need full profiles.
- Covers seven platforms plus newsletters in one search, with verified contact details attached to each creator.
- Outbound, negotiation and ROI tracking live in the same account, so a campaign does not need three separate tools.
Cons
- The paid plan caps access at roughly 30k creators with emails per month, so high volume teams hit the ceiling.
- The free plan only shows a sample of the creator list, so you cannot judge full data quality without subscribing.
- API throughput is limited to 30 requests per minute, which is low for agents that poll at speed.
- Prices are USD only with no regional plans, and the enterprise tier is quote based.
Frequently asked questions
TopYappers finds and manages creators for influencer marketing. It searches 43M+ creators, ranks them by how well they fit your product, then handles outreach, negotiation and performance tracking from one account.
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