TwelveLabs

TwelveLabs

TwelveLabs, Inc. · Coding

TwelveLabs is a video understanding platform whose Marengo and Pegasus models index, search, and analyze footage at scale through an API and no-code tools.

Interface preview of TwelveLabs

About TwelveLabs

What Is TwelveLabs

TwelveLabs is a video intelligence company. Its platform reads what happens inside a clip: spoken words, sounds, objects, actions, and the order they unfold in. You upload footage, and the system turns it into searchable data you can query in plain language.

The company builds two foundation models. Marengo handles retrieval by turning video into embeddings, so you can find a scene by describing it instead of tagging it by hand. Pegasus is a video language model that writes summaries, captions, and answers about a clip. Both run through a single API and a set of developer tools.

The catch is scope. TwelveLabs is built for teams with real video volume and engineering support, not casual editors who just want a trim tool. The free tier caps indexing and clears index data after 90 days, so long-term use means moving to the paid Developer plan or an enterprise contract.

Getting Started

  1. Create an account at the TwelveLabs sign-in page, then start on the free plan with up to 10 hours of indexing.
  2. Generate an API key from the dashboard and pull in a dated index, which stores your videos and their embeddings.
  3. Upload footage through the API, SDK, or MCP connection, or drop files into the web Playground.
  4. Run a search, embed, or analyze call against your index to pull out scenes, topics, or written summaries.
  5. Review the output in the dashboard and wire the API into your own app when the results fit.

Product Information

A quick look at TwelveLabs's pricing, supported platforms, and performance.

Free PlanYes
Paid Plans$0 - custom/mo
PlatformWeb app, REST API, Python and Node SDKs, MCP server
DeveloperTwelveLabs, Inc.
CategoryCoding
Release DateJan 2021
Latest UpdatedOct 2025
Website Visits141.7K
Website Global Rank242.2K
API AvailabilityYes

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Media and post-production teams
  • Analysts who want richer video analysis
  • Sports and broadcast analysts
  • Developers building video apps

Tasks

  • Finding a specific moment in hours of footage
  • Generating summaries and captions
  • Compliance and safety review
  • Building a video AI API into a product

Scenarios

  • Clearing a film or TV archive before a reshoot
  • Running contextual ad placement
  • Reviewing case or incident footage
  • Standing up AI video intelligence for a media archive

Key features

Multimodal Video Search

Search works across spoken words, sounds, and visuals at once, so you can find a scene by describing an action, a line, or a mood. No tags or labels are required ahead of time. The Marengo model returns ranked matches with an uncertainty signal on each one, which helps you judge how much to trust a result.

Marengo Embedding Model

Marengo turns video, audio, images, text, and documents into one shared embedding space. That lets you run any-to-any retrieval, such as matching a text query to a video clip or an image to a document. Version 3.5 produces 512-dimensional embeddings and a sync endpoint that accepts up to 16K tokens in a single query.

Pegasus Video Language Model

Pegasus reasons over the full timeline of a clip rather than sampling a few frames. It tracks entities, cause and effect, and narrative across time, then writes summaries, captions, chapter markers, or answers to direct questions. The company reports it outperforming Gemini 3.1 Pro on multimodal prompting by 13.1% in its own tests.

High-Speed Indexing Pipeline

The platform ingests video at roughly 60 times real-time speed, so an hour of footage indexes in about a minute, and it can handle more than 10,000 hours per day on the paid tiers. Faster indexing means fresh footage becomes searchable sooner, which matters for newsrooms and live production. AI video intelligence only pays off when the results arrive while they still matter.

Developer API, SDKs, and MCP

TwelveLabs ships a REST API plus Python and Node SDKs, and an MCP connection for AI assistants. Teams can call search, embed, and analyze endpoints directly, or plug the platform into existing editing and asset tools instead of building retrieval from scratch.

Enterprise Deployment and Security

The platform carries SOC 2 Type II certification and encrypts data in handling. It also supports private or self-managed deployment for organizations that cannot send footage to a shared cloud, which is often the deciding factor for government and regulated buyers.

Pros and cons

Pros

  • Search reads action, dialogue, and sound together, so you skip the manual tagging step entirely.
  • Indexing runs near 60x real-time, which makes large libraries searchable within hours, not weeks.
  • Marengo and Pegasus cover retrieval and generation in one platform, so you avoid stitching two vendors together.
  • An open API, SDKs, and MCP support fit video apps into existing developer workflows.
  • SOC 2 Type II and self-managed deployment options clear common security reviews.
  • The same multimodal video search works on audio and image inputs, not just clips.

Cons

  • The free plan caps you at 10 hours of indexing and wipes index data after 90 days, so anything long-term needs a paid plan.
  • Pricing scales with video hours and API calls, and heavy Segment use multiplies cost by each segment definition, which can surprise teams that skip the calculator.
  • There's no consumer mobile app, so casual users who want a simple editor will find the platform aimed past them.

Frequently asked questions

It turns video into searchable data. You upload footage, and the platform indexes the visuals, speech, and sound so you can search, summarize, and analyze it through an API or dashboard.