Uptik
Cruva (formerly Uptik) · Marketing
Uptik is an AI platform for TikTok Shop affiliate programs, combining creator discovery, automated outreach, sample management and GMV tracking in one dashboard.
About Uptik
What Is Uptik
Uptik is a cloud workspace for brands that sell through TikTok Shop and want creators to do more of the selling. You search a database of affiliates, invite the ones who fit, ship samples, chase replies and watch which videos actually move units. The company now trades under the name Cruva, and uptik.app redirects to cruva.com, so both names point at the same product.
The job it replaces is tedious. Affiliate managers usually spend mornings inside spreadsheets. They copy creator handles, send the same DM forty times and lose track of who got a sample. Uptik turns that into a pipeline with stages, so a team of one can run a few hundred conversations without dropping threads.
Two limits are worth knowing before you sign up. It only covers TikTok Shop, which means no Amazon or Shopify affiliate programs inside the tool. And there's no free tier: you get a 14-day trial, then the cheapest plan is $199 a month.
Getting Started
- Book a demo or create an account at cruva.com. Every plan starts with a 14-day free trial.
- Connect the TikTok Shop you want to grow. Agencies can attach several shops and switch between them from one dashboard.
- Set your filters, or describe the creators you want in plain language. Uptik returns a shortlist with follower counts, category and GMV bands.
- Build an outreach sequence: invite, message, wait, check whether the sample shipped, then send the brief or a follow-up.
- Read the results in the analytics dashboard, then move your repeat posters into a private community so they keep publishing.
Product Information
A quick look at Uptik's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Brand affiliate managers
- Agencies managing several shops
- Lean teams of one or two people
Tasks
- Finding creators who already sell your category
- Sending bulk invites without sounding like a bot
- Tracking samples from request to post
- Reporting what the program earned
Scenarios
- Launching a product with no creator list
- Moving from 50 creators to 500
- New market expansion
Key features
Plain Language Creator Search
Type what you want in a sentence and Uptik translates it into filters. Ask for beauty creators in the UK with more than 20k followers and a GMV history, and you get a list you can invite straight away. It beats scrolling the TikTok affiliate marketplace because you can stack conditions the native tools don't expose.
Lookalike and Image Search
Once a few creators perform, the platform can hunt for others who look similar in audience, category or content style. Image search goes a step further: upload a frame from a video that sold well and it finds creators producing that kind of shot. Useful when you can describe the vibe but not the filter.
Outreach Automation With Follow-Ups
This is the core of the affiliate marketing automation. You write the first message once, then the sequence handles the invite, the wait, the sample check and the nudge. Replies land in a shared inbox where teammates can pick up a thread. Follow-ups stop when someone answers, which keeps the tone from turning pushy.
Sample Management
Requests, approvals and shipping status sit on the creator record. You can see who is waiting on a package, who received it and who posted after receiving it. The automation can approve routine requests on its own and hold unusual ones for a human. It won't replace your 3PL, so fulfilment still runs through your existing setup.
Workflows and Competitor Discovery
The visual workflow builder connects invites, DMs, emails and waits, then branches on what happened: replied, sample shipped, video posted, GMV crossed a threshold. Competitor discovery is the other half. It lists the affiliates posting a rival's products and the angles getting traction, and you can recruit them in one click. Workflows are limited to the Scale plan.
Creator Communities
One-off collaborations fade. Uptik lets you group your best creators into a private community with shared updates, contests and tiered rewards, then track repeat post rate and lifetime GMV per person. The content those creators make also feeds a UGC library you can reuse in paid ads.
Reporting and Halo Effect
Affiliate GMV, videos posted, sample spend and creator response rates share one dashboard. Halo effect reporting goes past affiliate revenue by connecting branded search, shop visits and off-platform sales on Amazon and Shopify to creator activity. That answers the question finance usually asks: did the program grow the brand or just move existing sales?
API and MCP Access
The REST API covers shop stats, the creator CRM, videos, samples, messages, automations and ads, with scoped keys per shop and per route. There's also an MCP server that plugs the account into Claude, ChatGPT or Cursor, so an assistant can pull numbers or draft outreach. MCP is included on every plan. Standard API access comes with an Enterprise subscription.
Pros and cons
Pros
- A database of more than 4 million affiliates, filtered by GMV, category and audience in ways the TikTok seller center doesn't allow.
- Outreach, samples and reporting share one record per creator, so nobody has to reconcile a spreadsheet with an inbox.
- Official TikTok Shop partner status matters when account health is on the line, since the workflows stay inside approved paths.
- The MCP server and documented API are rare at this price point, which helps teams that want their own dashboards.
Cons
- No free plan. The 14-day trial is generous, but $199 a month is a real commitment for a brand still testing the channel.
- TikTok Shop only. If you also run Amazon or Shopify affiliate programs, those stay in separate tools.
- The workflow builder sits behind the $599 Scale plan, so smaller teams work with fixed sequences instead.
- Setup assumes you know affiliate jargon. Expect an onboarding call before the first campaign runs smoothly.
Frequently asked questions
It runs a TikTok Shop affiliate program: finding creators, inviting them, shipping samples, following up and measuring the sales their videos produce. Think of it as a creator CRM plus an outreach engine built for one marketplace.
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