Will - manages your social media
Willow · Marketing
Will is an AI LinkedIn post generator and social media assistant that drafts, refines and publishes LinkedIn posts through WhatsApp. It learns your tone and starts free for 14 days.
About Will - manages your social media
What Is Will
Will is an AI LinkedIn assistant that lives inside WhatsApp. You send it an idea, a voice note, a blog link or a podcast episode, and Will replies with a ready-to-post LinkedIn caption written in your own voice. It works like a LinkedIn content tool and a LinkedIn ghostwriter rolled into one chat. The team behind it, Willow, is a group of social media marketers, and Will is aimed at consultants, freelancers and founders who want to stay visible without sitting down to write.
The problem it solves is consistency. Most professionals know they should post on LinkedIn, but drafting takes time and the feed is a distraction trap. Will removes both. You talk to it the way you'd text a friend, and it handles the writing, the editing and the actual publishing, so you never have to open LinkedIn or stare at a blank box.
The limits matter. Will works with one personal LinkedIn profile per WhatsApp number, and company pages can't be linked, so it won't manage a business account. It learns your style from up to 50 of your recent posts, but it can't publish images yet and can't tag companies in a post. The free window is 14 days; after that you pay monthly for as long as you want to keep posting.
Getting Started
- Open WhatsApp and start a chat with Will, then send your first post idea or ask what he can do for you.
- Connect your personal LinkedIn profile when Will asks, so he can publish for you and pull your post analytics.
- Let Will analyze up to 50 of your recent posts to learn your tone of voice, or tell him to update your style later.
- Send a rough idea, a voice message or a link, then review the draft Will writes back in the same chat.
- Approve the post when it reads right, and let Will publish it to LinkedIn after asking for your permission.
Product Information
A quick look at Will - manages your social media's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Consultants and freelancers
- Founders building a personal brand
- Busy professionals who dislike writing
Tasks
- Turning notes into posts
- Repurposing long content
- Auditing your profile
Scenarios
- Posting on the move
- Keeping a posting streak alive
- Working from a shared device
Key features
Conversational Post Writing in WhatsApp
Will writes, refines and publishes posts through chat, acting as an AI post writer that lives where you already talk. You send an idea, a keyword list or a voice note, and he returns a formatted caption you can approve or tweak in the same thread. There's no dashboard to learn and no prompt engineering to figure out, which is the main reason people stick with it.
Learns Your Tone of Voice
Once you connect your LinkedIn profile, Will analyzes up to 50 of your recent posts to learn how you write. New drafts follow that style, so a post reads like you wrote it rather than like a generic AI template. You can also ask Will to refresh your writing style as your voice changes.
Publishes to LinkedIn for You
Will can post to your personal LinkedIn account without you leaving the WhatsApp conversation. He always asks for explicit permission first, so you stay in control of what actually goes live. The whole loop, from idea to published post, is designed to take less than five minutes.
Idea Generation and Weekly Nudges
Tell Will you're stuck and he'll suggest topics based on your profile, an article or your previous posts. He also sends weekly messages with fresh content ideas and analytics on your recent posts, acting as a low-key accountability partner so your personal brand doesn't drift.
Profile and Message Analysis
Ask Will to analyze your profile and he'll tell you what you're doing right, where your message could be tighter and what needs to change in your bio and posts. It's a quick second opinion for anyone who can't tell whether their positioning lands.
Multi-Model Backend and Voice Input
Will leans on Claude, ChatGPT and Gemini to pick the best answer for each request, so you're not locked to a single model. He also understands voice messages, which means you can talk through an idea instead of typing it, useful when inspiration hits away from a keyboard.
Distraction-Free by Design
Everything happens inside an app you already use, so there's no clutter and no reason to scroll the feed. You can even delete the LinkedIn app from your phone. Will also runs in Beeper and on desktop, so you can move between devices without a new account.
Pros and cons
Pros
- Turns a rough idea or voice note into a polished LinkedIn post in minutes, without opening a separate tool.
- Learns your tone from your own posts, so drafts sound like you rather than a generic AI script.
- Handles the full loop of WhatsApp LinkedIn automation, from brainstorming to actually publishing, all inside one chat.
- Removes the feed distraction, since you never have to open LinkedIn to write or post.
- There's a real 14-day free trial, so you can test output quality before paying.
Cons
- It only works with personal LinkedIn profiles, so anyone managing a company page needs a different tool.
- One WhatsApp number links to one LinkedIn account, which rules out juggling multiple profiles.
- You can't publish images or tag companies yet, so visual posts and mentions have to wait.
- After the trial, you pay €25 per month, or €15 for the first 1000 users, and there's no free ongoing plan.
- Some people send a voice note and get a solid draft, while others will still want to edit before publishing, so results depend on how well Will reads your style.
Frequently asked questions
Will is an AI social media assistant that writes, refines and publishes LinkedIn posts through WhatsApp. You send an idea, a voice note or a link, and Will turns it into a caption in your own voice, then posts it after your approval.
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