Rodeo - Your Creator Assistant
Rodeo · Marketing
Rodeo is a creator growth platform that pitches brands on your behalf, builds your media kit, and holds each payment in escrow so UGC creators keep 100% of every deal.
About Rodeo - Your Creator Assistant
What Is Rodeo
Rodeo is an outreach and deal management service for UGC creators and influencers, aimed at people who can film good content but hate hunting for paid work. You connect your social accounts, pick your niche, and the platform emails brands in your name every week. It also gives you a public media kit page, a feed of open brand collaborations, e-signed agreements, invoices, and escrow on each job.
Rodeo bills itself as a creator assistant rather than a marketplace, and the difference matters: a marketplace waits for brands to post a brief, while this one starts the conversation for you. The team behind it came out of brand-side campaign work, and that background shows in the numbers brands see. Pitches are paired with a media kit built from your real follower, engagement, and past-collaboration data rather than a Canva template you assemble yourself. Rodeo says it has pitched over 50,000 brands and paid creators more than $100,000, and it works with accounts from 10 followers to 10,000 followers.
The limits matter as much as the features. There is one paid plan, no free tier beyond a 7 day trial, and the outreach is cold email, so responses depend on your niche, your portfolio, and how well your rates match what a brand budgets. Rodeo also takes no commission, which means it has no incentive to negotiate your fee upward. You set the rate, and you handle the conversation once a brand replies.
Getting Started
- Create an account, start the 7 day trial, and connect the social profiles you want brands to see.
- Choose your niche and content categories, then set your rates and the deliverables you offer.
- Review the auto-generated media kit, edit the wording, and copy the public link for your bio.
- Pick brands from the opportunity feed or let the weekly batch go out on your behalf, then answer replies and sign the agreement when a brand says yes.
Product Information
A quick look at Rodeo - Your Creator Assistant's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- UGC creators with 10 to 10,000 followers
- Creators who dislike cold email
- Part-time creators with a day job
- Creators who already get inbound offers but want better terms
Tasks
- Weekly brand outreach
- Building a media kit
- Comparing rates before you quote
- Invoicing and year-end totals
Scenarios
- A quiet month with no inbound deals
- Signing your first brand contract
- Getting paid by a new brand
Key features
Weekly Automated Brand Pitches
The core of the product is outreach you do not write. After you set a niche, Rodeo matches brands to your content and sends personalized emails in your name each week, up to 200 a month on the Pro plan. Every Sunday and Monday you get a copy of each generated pitch alongside the email address of the main contact, so you can see exactly what went out.
Media Kit With Live Stats
Rodeo builds a public page with your follower counts, engagement, rates, and past collaborations, then keeps it current as your numbers move. You get a single link for your bio or a reply email. Brands open a hosted page instead of a downloaded file, which is the difference between a kit that gets read and one that sits in a folder.
Escrow and Payment Protection
Brands pay up front and Rodeo holds the money until your work is approved. You keep the full agreed amount because the brand covers the platform fee, and the marketplace comparison the company makes is 15% to 20% commission elsewhere. The practical effect is that payment disputes become a release question rather than a collections problem.
Brand Opportunity Feed and Affiliate Programs
Signing up opens a live feed of more than 500 brand collaborations you can apply to directly, plus affiliate programs with ready-made links. This runs alongside the automated pitches, so you have both inbound applications and outbound email working in the same account. It helps most in the first weeks, when your pitch history is thin.
Verified Contacts for Brand Managers
Rather than routing through a generic contact form, Rodeo surfaces direct email addresses for people who can approve a partnership. That single detail changes reply rates, since a pitch to a marketing manager lands differently than one to an info@ inbox that nobody owns.
Contracts, Deliverables, and Invoices
Each job can carry an e-signed agreement covering pay, usage rights, revision rounds, and a kill fee, followed by a deliverable review step and an invoice. Year-end earnings totals are compiled as you go. For creators juggling five brands in a month, keeping all of that in one place is the difference between a clean paper trail and a search through old emails.
Pros and cons
Pros
- No commission on deals, so a $600 collaboration pays $600, which is unusual among creator marketplaces that keep 15% to 20%.
- Outreach volume is high for the price: up to 200 pitches a month at $29, against the $15 an hour a virtual assistant would cost for the same work.
- The media kit is generated from real account data and hosted on its own link, so it stays accurate without manual updates.
- Escrow removes the most common failure in brand deals, which is a brand going quiet after the content is delivered.
- Contracts, deliverable sign-off, and invoices sit in the same account as the pitches, so there is one record instead of four tools.
Cons
- One plan at $29 per month with no free tier and no enterprise option, so light users pay the same as heavy ones and teams have no seat management.
- Outreach is email based, which means replies depend on the brand checking a cold inbox, and there is no guarantee of a deal at any pitch volume.
- The platform takes no cut of deals, so it has no reason to push your rate higher during negotiation and you handle pricing yourself.
- No public API or integrations are documented, which limits anyone who wants to sync deals into a CRM or automate reporting.
Frequently asked questions
Rodeo emails brands on your behalf, gives you a hosted media kit, and holds client payment in escrow until work is approved. It replaces the outreach, paperwork, and invoicing that creators usually handle alone, and it takes no percentage of the deal.
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