XLeads
XLeads · Marketing · Business
XLeads is an all-in-one real estate wholesaling platform. It bundles property lists, free skip tracing, a CRM, a dialer, and disposition tools for active investors.
About XLeads
What Is XLeads
XLeads is an all-in-one real estate wholesaling software built for people who buy houses at a discount and sell the contract to a cash buyer. Instead of paying for a list provider, skip tracing software, a real estate investor CRM, a dialer, and a text tool separately, you run the whole workflow from one dashboard. The pitch is simple: stop exporting data from one app and importing it into the next.
The founders are Rick and Zach Ginn, the father and son behind the Flip with Rick brand. Rick has wholesaled since 2004, and the workflow inside the platform follows how a real deal moves: pull a list, skip trace it, call and text, then hand the signed contract to a buyer. That matters because the tool was designed by active wholesalers, not by a software team that read a market report.
The limits are worth knowing up front. XLeads isn't a lead generation service, so motivated sellers don't appear on their own. It gives you lists, contact data, and outreach tools, and you still make the calls and negotiate. The dashboard is dense, and the most common user complaint is data accuracy, which varies by market. This is a scaling tool. If you haven't closed a deal yet, it's probably more machine than you need.
Getting Started
- Start the free trial on xleads.com, which usually runs 14 days and bundles 1,000 free skip traces.
- Pick the plan that matches your volume, from Basic at 25,000 skip traced records a month to X Plan at 60,000.
- Pull a property list in your own market and skip trace it to check the contact data.
- Load the leads into the CRM, then call and text them from the built-in dialer and SMS blaster.
- Run comps and an offer calculation, send the contract for e-signature, and push the deal to your cash buyer list.
Product Information
A quick look at XLeads's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Active wholesalers doing one to three deals a month
- Solo investors running outbound campaigns
- Out-of-state and virtual wholesalers
Tasks
- Skip tracing a list
- Cold calling and texting at volume
- Estimating an offer
- Disposition
Scenarios
- Testing a new market without a site visit
- A stack that costs five subscriptions
- A signed contract with no buyer lined up
Key features
Free skip tracing on every plan
Skip tracing normally costs per record or runs $100 or more a month as a standalone service. XLeads includes it on all three plans and gives you unlimited phone numbers on each property search. The catch is on downloads, not searches: how many skip traced records you can pull per month is capped by your plan, from roughly 25,000 on Basic to 60,000 on X Plan.
AI lead scoring and satellite distress detection
The platform scores properties on how likely the owner is to sell, then layers in a distress index built from satellite imagery of the home's condition, covering things like roof wear and lot neglect. Instead of blasting a whole zip code, you target houses that look run down and owners who look motivated. It's a promising idea, so treat the scoring as something to test on real data during your trial rather than a proven edge.
Ninja Mode CRM
The CRM organizes leads into pipelines and runs the follow-up sequences. It's the hub the rest of the platform plugs into, and it's reportedly a white labeled CRM rather than one built from scratch, which is common in this industry. For keeping deals moving it does the job; on its own it isn't a reason to buy.
Dialer and SMS blaster
This is where XLeads earns its keep for cold outreach. The dialer and SMS blaster sit right next to your data and CRM, so a number you skip trace is one click from a call, and a reply lands in your pipeline on its own. Both carry small usage costs, so budget for the volume you actually run rather than treating them as free.
Virtual driving for dollars
XLeads' driving for dollars is virtual: it flags distressed looking homes from satellite imagery instead of a phone app you use in the car. If you work markets you'll never visit, that's a fit. If your edge is physically driving your local area and tagging houses in real time, this isn't the tool for that job.
Disposition tools and cash buyer lists
Once a deal is locked up, disposition means selling the contract to a cash buyer. XLeads ranks cash buyers, keeps landlord and hedge fund lists, and blasts buyer emails from a dedicated Dispo tab. Most competitors stop at helping you find deals, so this is a real differentiator on the Pro and X Plan tiers.
Comping and offer analysis
The platform includes comping tools and an instant MAO calculator for a quick read on value and a starting offer. It's fine as a gut check, but comping depth and data quality are where XLeads rates behind tools built around property data. If precise comps and ARV drive your process, don't lean on XLeads alone.
E-signing and a done for you website
Built-in e-signing lets you send a contract and get it signed digitally, and the platform ships a prebuilt wholesaling website. Neither is a reason to buy on its own, but both are subscriptions you're no longer paying for elsewhere.
Pros and cons
Pros
- Genuinely all in one, replacing four or five separate subscriptions with a single bill.
- Free skip tracing included on every plan, which standalone services charge for per record.
- Strong disposition suite with ranked cash buyer lists that most rivals don't match.
- Tight loop between data, dialer, SMS, and CRM, so leads flow without manual exports.
- Built by active wholesalers, so the workflow follows how a real deal moves.
Cons
- Data accuracy is the most common complaint, and free skip traced data can mean lower contact rates than premium providers.
- The interface is dense and has a real learning curve, which overwhelms beginners.
- The CRM is reportedly white labeled rather than built in house.
- The dialer and SMS blaster carry per use costs on top of the subscription, so the real monthly spend runs higher than the sticker price.
- The best annual price demands a full year paid up front, and the refund window is only 7 days on the subscription fee.
Frequently asked questions
XLeads is an all-in-one wholesaling platform for real estate investors. It combines property lists, free skip tracing, a CRM, a dialer, SMS and email marketing, e-signing, and disposition tools in one system, so you don't stitch together four or five separate subscriptions.
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