Zaia
Zaia · Coding · Marketing · Chatbot
Zaia is an AI agent platform for teams that want to build and run autonomous sales and support agents across chat channels.
About Zaia
What Is Zaia
Zaia is an AI agent platform that turns a plain-language description into a working agent. You tell it what the agent should do, and it handles the setup, the tools, and the channels. The pitch is simple: instead of wiring chatbots by hand, you describe the job and let the platform assemble the pieces. No blank page. No setup marathon.
The product sits in a category its own team calls an agentic OS. That's a fair label. Zaia runs single agents, squads of agents that share memory, and the surrounding gear they need, like a CRM, an inbox, and over 60 integrations through MCPs. It connects to WhatsApp, Instagram, Telegram, and a website widget, so the same agent can answer people wherever they already are.
The catch is scope and price. Zaia is built for businesses running real volume, not hobbyists testing a single bot. Pricing starts at R$150/month after a 7-day trial, which puts it out of reach if you just want a free toy. And the Developer Platform API is still in alpha, so anything you build on it may shift under you. Fine for a pilot. Risky for production.
Getting Started
- Open the Zaia console and start the 7-day trial. A card is required, and the first charge lands on day 8.
- Create your first agent with Vibe Agent, describing what it should do and who it talks to in plain language, or open Agent Builder for finer control over prompt, tools, and versions.
- Connect a channel like WhatsApp, Instagram, Telegram, or the site widget so the agent has somewhere to respond.
- Add knowledge, tables, and integrations so the agent can pull real data and take action, not just chat.
- Publish the agent and watch conversations, tickets, and human handoffs in the CRM and inbox.
Product Information
A quick look at Zaia's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Small support teams handling repetitive questions
- Agencies reselling AI agents
- Sales teams qualifying inbound leads
Tasks
- Answering customer support questions
- Qualifying and routing leads
- Coordinating multi-step work
Scenarios
- Running support across several channels at once
- Scaling service without adding headcount overnight
- Testing an AI idea before committing
Key features
Vibe Agent
Vibe Agent is the fastest way to get something running. You describe the agent in normal language, and the platform builds it, then keeps adjusting it as you give feedback. It suits teams who'd rather refine a working agent than configure one from a blank page. That saves real time.
Agent Builder
When you need precision, Agent Builder exposes the controls underneath: role, prompt, tools, MCPs, and version history. Prompts can run up to 15,000 characters. You can set temperature, reasoning depth, and how many reasoning steps an agent may take. This is where a tuned production agent gets made.
Squads
Squads group agents into a team that shares memory, arranged flat or with a hierarchy, so one agent can hand work to another when a job needs several specialties instead of a single generalist. It's the feature that separates Zaia from single-bot tools.
Tables and Knowledge
Zaia ships native tables, a datagrid-style store with semantic search, for structured records like leads, orders, and tickets. Agents read and write to them through dedicated tools. Knowledge bases hold longer content, such as FAQs and product manuals, that agents query when they need an answer.
Channels and CRM
Agents answer on WhatsApp (official and Waha), Instagram, Telegram, a website widget, and API. Behind them sits a CRM and inbox that track tickets, conversation history, and human handoffs. When an agent can't resolve something, a person can step in without losing context.
Integrations and BYOK
More than 60 integrations, delivered as MCPs, connect agents to everyday tools like Gmail, Slack, Calendar, and Stripe, and if you'd rather not use Zaia's models, BYOK lets you plug in your own key from OpenAI, Anthropic, Google, OpenRouter, or xAI.
Pros and cons
Pros
- Builds agents from plain-language descriptions, so you don't need to code to start.
- Squads with shared memory let multiple agents handle complex, multi-step work.
- Ships with channels, CRM, inbox, and 60+ integrations in one platform.
- BYOK gives you control over which LLM powers your agents.
- White Label addon lets agencies present it as their own product.
Cons
- Pricing starts at R$150/month, so it isn't a free or cheap entry point.
- The Developer Platform API is in alpha, meaning it can change without much warning.
- No free plan beyond the 7-day trial, which requires a card up front.
- A lot of features assume business volume, so solo users may pay for capacity they won't use.
- Fine control lives in Agent Builder. Vibe Agent is quick, but rough edges show up fast.
Frequently asked questions
Zaia is used to build and run AI agents that handle customer support and sales conversations. Agents connect to chat channels, pull from your data, and act through integrations, with humans stepping in when needed.
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