Zaver
Zaver · Marketing
Zaver is a platformless influencer marketing tool that runs inside ChatGPT, Claude and Google Sheets, so you can find, vet and price creators without learning another dashboard.
About Zaver
What Is Zaver
Zaver skips the part where you learn a new dashboard. You connect one workspace to ChatGPT, Claude, Google Sheets or your own tools, then ask for what you need in plain language. Ask for twenty skincare creators in the US with 50k to 200k followers and a checked shortlist comes back in the same chat. Ask for the email addresses of five people on your list and those show up too.
The real product is the checking layer. Each creator arrives with an audience split by age, gender and country, a real-follower share, engagement measured against that creator's own niche and follower count, and a fair USD range for a post or reel. That price range matters more than the search results. Most teams negotiate blind, and a benchmark with reasoning behind it changes the conversation. Zaver says it indexes 33 million creators and has vetted more than a million public profiles.
What you give up is the scaffolding of a full platform. There's no contract builder, no escrow payment flow and no campaign brief library, so your sheet, your chat history and your own process carry the work. Pricing starts at $249 per month billed annually, which is a real commitment for a solo marketer who just wants one shortlist out the door.
Getting Started
- Create a workspace at zaver.one and pick a plan. The 7-day trial comes with 100 credits and no card.
- Connect the workspace to a tool you already use. In ChatGPT, add https://radar.zaver.one/mcp under Settings, Apps and Connectors. In Claude, paste the same address under Connectors. For spreadsheets, install the Google Sheets add-on from the Workspace Marketplace.
- Describe the creators you want. Include niche, country, follower range and anything that disqualifies a profile.
- Read the insight report before you commit. Audience fit, real-follower share and the fair price range are the three numbers that decide whether a creator is worth the fee.
- Save the shortlist and share the link, or let the columns write themselves back into your sheet.
Product Information
A quick look at Zaver's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- In-house influencer managers
- D2C brand marketers
- Agencies and freelance campaign managers
Tasks
- Building a first shortlist from a written brief
- Creator vetting before budget moves
- Setting a rate for a post or reel
- Checking whether agreed posts went live
Scenarios
- Weekly shortlist requests that need to land in a shared sheet
- Client-facing reporting where the client has no account
- Watching a competitor's creator strategy
Key features
Creator search in plain English
You type a request the way you'd brief a colleague, and Zaver returns a shortlist from its indexed pool. Queries can carry niche, location, follower range and audience details at once. There are no filter panels to rebuild for every search, so creator discovery happens wherever you already type.
Audience and real-follower checks
Each profile breaks the audience down by age, gender and country. A real-follower share and an authenticity score weigh engagement quality, growth pattern and audience makeup together. You find out that 70% of a creator's audience is the wrong buyer before you book, not after the reel posts.
Fair price ranges before you negotiate
Zaver returns a USD range per post or reel for that creator's size, niche and performance, plus the reasoning behind the number. It's a benchmark, not a quote, and that's the point. Teams that walk into a rate call with a range tend to settle lower than teams that open with the creator's asking price.
Columns that fill themselves in Google Sheets
Install the add-on, paste handles into a column, and follower counts, engagement rate, fair price and public contact details fill in beside them. The columns stay current instead of freezing at the moment of export. Paid plans can schedule runs so the file updates on its own.
Post tracking and brand listening
Zaver tracks a creator's recent posts, their metrics and every brand mention it can find. A daily briefing covers what people say about your brand, your rivals and the creators tagging you. It answers the question most campaign sheets never do: did the post actually go up, and did anyone care.
Developer API and shareable shortlists
Every function behind the chat is callable over the API at radar.zaver.one with a bearer key, so you can put creator data inside a CRM, a client portal or an internal dashboard. Shortlists can also be shared as a public link, which keeps reviewers out of your workspace.
Pros and cons
Pros
- Works inside ChatGPT, Claude and Google Sheets, so adoption takes a minute rather than a training session.
- Real-follower share and engagement benchmarks are attached to each profile, which makes bot-heavy accounts easy to skip.
- Fair price ranges with reasoning give you a concrete anchor for rate negotiations.
- Billing is per workspace, so analysts, managers and clients can all sit in one account without extra seat fees.
- The API exposes the same functions the chat uses, which means no second data source to reconcile.
Cons
- Starter costs $249 per month billed annually, and credits are consumed by almost every action, so light users pay for capacity they may not use.
- There's no contract, invoicing or payment flow inside the product, and campaign paperwork stays in whatever tool you already run.
- Credit costs differ by plan, and data tools bill per thousand rows, which makes forecasting spend harder than a flat subscription.
- Coverage leans on public profiles and public posts, so private audiences and closed communities are harder to size.
Frequently asked questions
It means you don't log into a Zaver dashboard. Zaver runs inside ChatGPT, Claude, Google Sheets or your own tools through the API, and the answers appear where you asked the question.
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