ZEPIC
ZEPIC · Marketing
ZEPIC is an AI customer engagement platform for brands that want to unify data and run personalised campaigns across email, WhatsApp and Instagram.
About ZEPIC
What Is ZEPIC
ZEPIC is a unified customer engagement and marketing automation platform built for consumer brands. It pulls customer data, messaging channels and campaign tools into one place, so a small team can run journeys that once needed several disconnected apps. The pitch is straightforward: stop stitching together a data tool, an email sender and a WhatsApp number, and run everything from a single dashboard. It's marketing automation software with the plumbing already wired.
Most teams come to it because their customer information lives in too many spots, with orders sitting in a commerce system, chats sitting in WhatsApp, and email lists sitting somewhere else entirely. ZEPIC connects those sources, builds a single view of each customer, and then triggers messages based on what that person actually did. Behaviour, not a hunch.
The main limitation is scope, and it's worth being blunt about where ZEPIC stops. It suits consumer brands doing lifecycle and conversational marketing, not enterprise teams that need deep custom development or a fully self-hosted deployment. Smaller shops that only send a newsletter will find more tool than they need. Pricing also isn't published as fixed numbers on the site, so you'll want a trial or a sales call before committing.
Getting Started
- Sign up for a free trial through the ZEPIC site and reserve your account.
- Connect your first channel, such as email, WhatsApp or Instagram, and link your data sources like a commerce system or CRM.
- Import or sync your contact list, then map data fields so personalisation tokens match your records.
- Build a segment or a customer flow and set the trigger events that should fire each message.
- Send a test campaign, check the analytics, and scale from there.
Product Information
A quick look at ZEPIC's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- E-commerce and D2C brands
- Small marketing teams
- Travel, hospitality and service businesses
Tasks
- Recovering abandoned carts
- Running drip campaigns
- Managing two-way conversations
- Segmenting an audience
Scenarios
- Launching a new product to past buyers
- Handling order and delivery updates
- Posting to Instagram and managing replies
- Onboarding a first automation in a day
Key features
Zenie AI Copilot
Zenie is ZEPIC's AI assistant for campaign creation. It helps draft copy, generate subject lines and build messages from a short prompt, and it works across 40+ languages. For teams that stall on the blank page, it trims the setup time on a new campaign.
Unified Customer Data
The platform connects your commerce system, CRM and other sources into one customer profile. Audience 360 gives each contact a single view with an AI summary, so support and marketing see the same history instead of guessing.
Omnichannel Journeys
You can trigger campaigns across email, WhatsApp, Instagram and SMS from one flow. Branch logic reacts to real-time events like a cart being abandoned or a wishlist item going on sale. That's omnichannel engagement in practice, not a buzzword. The message lands when the customer is still interested.
Shared Team Inbox
Two-way conversations from WhatsApp and Instagram land in a single inbox. Agents get assignment tools and automation-ready threads, so a chat can start with a bot and hand off to a person without losing context.
Segmentation and Reporting
Segments go past basic demographics and use behaviour, attributes and last-visited product. Reporting covers campaign and flow performance, with custom analytics available as an add-on on lower tiers. For WhatsApp marketing teams, that means seeing which conversations turn into sales.
Compliance and Security
Enterprise plans include role-based access control, multi-factor authentication and compliance alignment with SOC 2, ISO 27701 and GDPR. That matters if you handle customer data under strict regional rules.
Pros and cons
Pros
- Combines data, channels and automation in one tool, which cuts the number of separate subscriptions a team juggles.
- Strong WhatsApp and Instagram support, with AI intent detection and comment-to-DM automation built in. Good news for teams whose customers live in chat.
- Solid email marketing tools too, from a drag-and-drop builder to AI subject line generation.
- Free trial and a reported onboarding time of under three hours, so testing is low-risk.
- Public API, webhooks and custom sync are available for teams that want to connect their own stack.
Cons
- Pricing isn't listed as fixed numbers on the site, so you can't compare tiers without contacting sales.
- The Starter tier caps you at one channel and 5,000 contacts, which limits growth until you upgrade.
- Custom analytics and advanced AI agents sit behind higher tiers or add-ons, so the entry plan feels thin for serious testing.
- Messaging charges apply on top of plan fees, so WhatsApp and SMS costs stack up with volume.
Frequently asked questions
It's a customer engagement platform that unifies your customer data and messaging channels, then runs personalised campaigns across email, WhatsApp, Instagram and SMS from one place.
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