10xJoy

10xJoy is a matchmaking service for business owners who know the result they want but not the software project that gets them there. You start a conversation with Joy, an AI agent, describe the outcome in plain language, and get a project brief you can edit. The team then introduces you to builders from its directory, and you take the work forward with the one you pick.

The conversation is built around business outcomes rather than deliverables. Founders, operators, marketing leads, and practice owners can skip the specification stage entirely. Joy asks about the business, the bottleneck, and what a good result looks like, then fills the gaps herself. You never have to choose a stack or estimate scope before the first call.

The pilot stage sets the limits. The builder directory is new, so the number of agencies in your region or industry may be thin. 10xJoy also does not collect payments, hold funds, or manage delivery. You sign the contract and pay the builder directly, which means the platform cannot step in if a project goes wrong. Introductions are coordinated by the team over email, not booked instantly in the app.

Getting Started

1. Open 10xjoy.com and enter your business email. If the domain has a public website, Joy reads it first so you answer fewer questions.
2. Talk through the outcome. Say what you want to change in the business and what good would look like, in your own words.
3. Review the draft brief. Edit the wording, add constraints such as a budget range or a deadline, and remove anything you don't want to share.
4. Pick the builders you want to meet, or let the team suggest a shortlist. You approve the brief and the recipients before anything is sent.
5. The team coordinates the email introduction. From there you discuss scope, price, and timeline with the builder directly.