3way.Social
3way.Social · Marketing
3way.Social is a backlink marketplace where website owners buy, sell and exchange link insertions and guest posts using credits, with every deal held in escrow and checked daily.
About 3way.Social
What Is 3way.Social
3way.Social is a backlink marketplace that connects website owners who want links with the people who can place them. You add your domain, the platform works out what a link on it is worth in credits, and you can then trade those credits for placements on other sites.
The model runs on three moves. You can buy backlinks when you need coverage fast, sell backlinks on your own pages when you have traffic to spare, or set up a straight guest post exchange with a partner in your niche.
The idea came from Ian Naylor, a tech founder who also started AppInstitute, Hyperise and PageTest.AI. His pitch is simple: link building has always been slow and opaque, so 3way turns it into a marketplace where both sides see the same numbers before they commit. Agencies and long outreach chains get replaced by a credit balance and a partner list.
The catch is that the model only works if you have a site worth linking to. A brand new domain with no traffic and a low Domain Rating won't have much to trade, and the credit economy depends on other members accepting your requests. It's built for people already running real websites, not for someone testing an idea.
Getting Started
- Enter your domain in the free Domain Link Value checker to see its credit value and best-fit partners, with no sign-up needed.
- Create a free account at app.3way.social and add your site, then pick which services it offers, such as link insertions or guest posts.
- Browse matched domains in your niche and send a request for the placement you want.
- Approve the deal so your credits move into escrow, then wait while the partner places the link.
- Track every link from the dashboard, where approved links get checked daily and missing ones are flagged.
Product Information
A quick look at 3way.Social's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Solo site owners and bloggers
- SEO and content teams at agencies
- SaaS and B2B marketers
Tasks
- Getting a first batch of backlinks
- Filling gaps in a link profile
- Monetizing an established site
Scenarios
- A content site that wants links but has no outreach budget
- A SaaS launch that needs links before ranking
- Ongoing link maintenance
Key features
Free domain link value checker
Type any domain into the checker and it returns a credit value based on Domain Rating, traffic, spam score and category, plus a list of best-fit partners. There's no sign-up for the preview, so you can size up a site before committing to anything.
AI-powered partner matching
The platform matches domains by topic authority and traffic instead of leaving you to guess who might say yes. It surfaces sites that already publish on your subject, which gives a link a better shot at being relevant rather than just present.
Three-way trading in credits
Every deal settles in credits, and you choose the direction: trade links with a peer, buy backlinks when you need them, or sell backlinks on your own pages to earn. One balance covers both what you spend and what you receive, so the two sides of link building sit in a single ledger.
Protected deals with escrow
When a deal is approved, the payer's credits are reserved and the placer can't touch them yet. They're released only after 3way verifies the link is live and do-follow, and refunded if the deal is rejected or expires.
Daily link monitoring
Approved links are checked automatically every day. A link counts as missing if the page is gone, the link was removed, its target changed, it turned nofollow, or the domain is parked, and the placer's cash-out stays blocked until they fix it or refund you.
Done-for-you SEO packages
For teams that don't want to trade, 3way sells packages that mix link insertions and guest posts on sites with real traffic. Sizes run from 5 to 12 links, prices from $1,250 to $3,750, with a 6-month link-loss replacement.
Pros and cons
Pros
- Free to join and free to preview a domain's link value, so there's no card needed just to see what a site is worth.
- Escrow plus daily checks mean you pay for links that stay live, and a dropped link is either restored or refunded.
- The credit model works both ways, so a site with traffic and authority can earn placements instead of only buying them.
- Ten-plus member sites to draw partners from, which widens the pool for niches that are hard to place through cold outreach.
Cons
- The marketplace depends on other members, so a placement isn't guaranteed until a partner accepts your request.
- A weak domain has little to trade, so sites with low Domain Rating or thin traffic will find fewer partners willing to deal.
- Trades settle in credits rather than cash, so you commit to the platform's economy instead of paying and receiving money directly.
- The platform doesn't publish a public API, so programmatic access for custom integrations isn't documented.
Frequently asked questions
3way.Social is used to build backlinks without cold outreach. You add a domain, learn its value in credits, and then trade, buy or sell link insertions and guest posts with other site owners. Every deal runs through escrow and gets checked daily once the link is live.
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