ComplexityAI
Complexity AI SL · Coding · Marketing
Complexity AI is a Barcelona sports-tech studio that applies complex-systems research to football. It builds FutBot, a Discord bot that narrates matches in real time, plus analytics and KOL mapping services for clubs.

About ComplexityAI
What Is Complexity AI
Complexity AI is a sports technology company based in Barcelona, Spain. It works in sports analytics, applying complex-systems research, the study of networks where many parts interact and produce behavior you cannot predict from any single piece. They point that toolkit at football: reading match data, social conversation, and fan behavior to help clubs and leagues make decisions.
The company runs two tracks. One is a set of consulting services covering sports intelligence, social network analysis, KOL mapping, and software generation. The other is FutBot, a sports bot that lives in Discord and posts live play-by-play as a match unfolds.
The clients are football clubs, national leagues, sports federations, and sports-industry organizations. Complexity AI works as a technology partner rather than a self-serve app, so engagements start with a conversation rather than a signup page.
There is no published pricing, no free tier, and no public API documentation. Anyone who wants the analytics or FutBot has to contact the team, which fits the B2B, project-based shape of the business.
Getting Started
- Reach out through the contact form or email at [email protected] to describe the club, league, or organization and the problem you want to solve.
- Scope the work with the team. Engagements range from analytics consulting to a customized FutBot deployment.
- For FutBot, the team configures it for your channel, whether that is Discord, X, Facebook, or a website.
- Run it during live matches and review the output with the team, then adjust the setup as the season moves.
Product Information
A quick look at ComplexityAI's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Football clubs and national leagues
- Sports federations and industry organizations
- Discord communities run by clubs or fan orgs
Tasks
- Real-time match narration
- Social network and fan analysis
- KOL mapping
- Custom software generation
Scenarios
- A club wants its Discord server to feel live on match day without adding staff to type updates.
- A league needs to know which creators drove the most talk during a tournament and who to work with next.
- A federation wants to model how fan sentiment shifts across a season to time announcements and campaigns.
Key features
Real-time match narration
FutBot posts play-by-play updates as a match unfolds, so a channel stays current without anyone typing. The idea is accuracy first: an announcement lands when a play happens, not minutes later. For a club running a Discord server, that turns a quiet channel into a live thread on match day, and it works with no extra moderation on your side.
Multi-channel adaptation
The bot is not locked to one platform. It is configurable for Discord today, with plans for other media and websites, and the company lists X, Facebook, and web pages as channels it can reach. That matters for clubs that run the same audience across several apps and don't want a separate tool per channel. Followers meet the updates where they already spend time.
Rich match imagery
Text alone gets stale fast. FutBot pulls in dynamic match images, including live results, player stats, and charts, and attaches them to the updates. A visual card with the current score and a player's numbers reads faster than a paragraph and travels further when fans reshare it. It keeps a channel looking active during a fixture rather than dumping walls of plain text.
Tailored deployment for organizations
Complexity AI does not sell FutBot as a one-size download. Clubs, companies, and organizations get custom setups with the features that match their own goals, so a league can emphasize statistics while a club leans on fan engagement. The trade-off is that nothing is instant: you scope it with the team first. For an organization with specific needs, that beats bending a generic bot to fit.
Complex-systems sports intelligence
Under the services sits the company's actual specialty: complex-systems analysis. The team studies how components in a network interact and produce emergent behavior, then applies that to sports data and social networks. In practice, that shows up as modeling around fan sentiment, information spread, and match dynamics, the questions a basic stats dashboard tends to miss.
Social network and KOL mapping
Complexity AI analyzes social networks and maps KOLs, the creators and accounts that actually move an audience. A club can see who shaped the conversation around a fixture, which voices carried the most weight, and where a message traveled. That feeds partnership and campaign calls with evidence instead of a guess based on follower counts.
Custom analytics and software generation
The last service is software generation. When a club or league needs a tool that does not exist yet, the team builds it around the client's data and workflow. It fits organizations with an unusual problem that no shelf product solves. The catch is the same as the rest of the catalog: it is a project engagement, so cost and speed depend on scope, and there is no public list price.
Pros and cons
Pros
- Rare mix of complex-systems research and football domain work in one team.
- FutBot covers live narration and rich match imagery, not just text alerts.
- Configurable across Discord, X, Facebook, and websites rather than a single channel.
- Services run from analytics to KOL mapping to custom software under one partner.
Cons
- No published pricing, free tier, or self-serve signup, so every engagement starts with a sales conversation.
- FutBot is open on Discord but other channels are still rolling out, so coverage varies by platform.
- No public API or documentation, which limits teams that want to wire it in themselves.
- Built for clubs, leagues, and organizations, so individual fans have little to use directly.
Frequently asked questions
Complexity AI is a sports technology company based in Barcelona, Spain. The team comes from complex-systems research and applies it to football, offering sports intelligence, social network analysis, KOL mapping, and software generation, along with FutBot, a sports bot that runs on Discord.
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