
DryMerge
DryMerge, Inc. · Productivity
DryMerge turns plain-English requests into AI agents that connect 50+ apps and keep Salesforce or HubSpot records current from email, calls and meetings.

About DryMerge
What Is DryMerge
DryMerge is a web app that builds automations from a chat prompt. You describe what should happen in normal language, the bot asks a couple of questions, and it wires up the apps for you. No canvas, no field mapping screen, no webhook URL to paste.
The company started with a broad pitch: connect apps that normally don't talk to each other. It has since narrowed onto one job. Its AI agents watch the places where customer conversations actually happen, such as email, calendar invites, call transcripts and Slack threads, then write the results into the CRM as structured records. Notes, new contacts, deal stage changes, custom fields, lead scores. That work used to sit with the rep at 9 pm, or never got done at all.
The two founders, Sam Brashears and Edward Frazer, came out of Y Combinator's W24 batch and still run a small team. Pricing follows two tracks: a self-serve plan at $25 per month for general automations, and quote-based AI CRM automation plans that start with one inbox and 100 CRM updates per month. The main limit to know upfront is coverage. CRM data entry automation is the focus, so teams hunting for a deep general-purpose workflow builder should check the app list before signing up.
Getting Started
- Sign up at drymerge.com/app with an email address or Google account, then open a chat.
- Type the automation you want, naming the apps, the trigger and the action.
- Answer the follow-up questions, connect each app through OAuth, and let DryMerge run a test pass.
- Check the result in the linked app, then leave the agent running in the background.
Product Information
A quick look at DryMerge's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Sales reps and account executives
- Revenue operations leads
- Founders and small sales teams
Tasks
- Writing call and meeting notes into the CRM
- Creating contacts and deals from email
- Keeping deal stages honest
- Sending cross-app summaries
Scenarios
- The hour after a demo call
- Pipeline cleanup before a forecast review
- Handing an account to a teammate
Key features
Natural Language Automation Builder
You type the rule, DryMerge builds it. Something like "when I get an email from a new lead, add them to HubSpot and ping the team in Slack" is enough for the bot to propose a working automation, confirm the details and connect the accounts. It runs a test before switching the agent on, which is the moment to catch a misread instruction. Anyone who has fought a node-based builder will notice the difference in the first five minutes.
CRM Activity Capture Agents
This is the core of the product. Agents read email threads, calendar events, call transcripts from tools like Zoom, and messages in Slack or Teams, then decide what belongs in the CRM. They enrich and create contacts, associate related records, write notes with context and relationship history, and move deals along. The agents run day and night, so a late call shows up in the record the next morning.
50+ App Integrations
DryMerge connects more than 50 business apps. The list covers Salesforce and HubSpot on the CRM side, Gmail, Outlook and Teams for communication, Slack and Discord for messaging, Dropbox and OneDrive for files, Zoom for calls, plus social accounts such as X. Basic CRM plans include the two main CRMs, so Salesforce automation and HubSpot automation both run through the same setup; the Professional plan opens up the wider set of app integrations.
Deal Process and Custom Field Alignment
Generic AI notes are easy to spot and easy to ignore. DryMerge tunes its agents to your deal process instead: your custom fields, your stage definitions, your note format, the communication style your team already uses. A B2B team with a six-stage pipeline and a compliance-heavy handoff gets different output than a two-person agency, and that difference is the point.
Run Monitoring and Error Visibility
Every automation gets its own window showing when it last ran and whether anything failed. When an agent skips a step or misreads a thread, you see it there rather than discovering a gap three weeks later during a forecast. Retries are logged too, which helps when you're deciding whether a broken run was a permissions problem or a bad instruction.
Enterprise Controls and Deployment
Enterprise plans add self-hosted deployment, custom integrations, unlimited seats and HIPAA plus GDPR options, along with an SLA and a named account manager. DryMerge says its data infrastructure sits in the United States and that external model providers don't train on customer data. For a sales tool that touches every email in the company, those answers decide whether security review passes.
Pros and cons
Pros
- Setup is a conversation. You describe the workflow once and the bot handles connectors, triggers and test runs.
- CRM data entry automation runs unattended, which removes the task reps skip most often. The same agents make decent AI agents for sales teams that hate admin.
- Broad connector list for a young product: Salesforce, HubSpot, Gmail, Outlook, Slack, Teams, Zoom, Dropbox, OneDrive.
- A free tier of 10 tasks per month plus a $25 monthly Individual plan makes it cheap to test against a real inbox.
- Enterprise options cover self-hosting, HIPAA, GDPR and an SLA, which most low-cost automation tools never offer.
Cons
- CRM automation plans are quoted, so you need a sales call before you know the annual cost.
- Task ceilings bite on busy inboxes: 500 tasks per month on the Individual plan, 5,000 on Professional.
- Output quality tracks the input. Ambiguous instructions or messy threads can produce wrong records, so the first weeks need review.
- No public API and a thin set of docs beyond the basics, which limits teams that want to script around the platform.
Frequently asked questions
It builds and runs AI agents that move data between apps for you. The main job today is CRM hygiene: agents read email, calendar and call data, then write notes, contacts and deal updates into Salesforce or HubSpot.
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