Flux Pro

Flux Pro

Black Forest Labs · Image · Video

Flux Pro is a text-to-image model from Black Forest Labs. It turns written prompts into sharp, high-resolution pictures and renders readable text inside images.

Interface preview of Flux Pro

About Flux Pro

What Is Flux Pro

Flux Pro is the flagship AI image generator from Black Forest Labs, a lab founded by former Stability AI researchers. It handles AI image generation from text prompts, and its two calling cards are photorealism and text that actually reads correctly inside a generated image. The [pro] tier is closed-weight, so there's no download. You reach it through Black Forest Labs' own playground and API or through partner platforms.

The family splits into two generations. FLUX.1 [pro] arrived in August 2024 and set the baseline for prompt following. FLUX1.1 [pro], codenamed "blueberry," shipped in October 2024 and runs about six times faster on the newer model while sharpening quality, prompt adherence, and variety. An Ultra mode pushes output to roughly 4MP, which covers print and post-production work.

The trade-offs are worth naming. Because the weights stay closed, you can't run it on your own machines, and billing is per image rather than a flat subscription. Content moderation sits between you and the output, so sensitive prompts can get blocked. If you need full local control, the open-weight siblings [dev] and [schnell] are the alternative.

Getting Started

  1. Create a Black Forest Labs account or open an existing partner account such as fal.ai, Replicate, or Freepik.
  2. Pick a variant: FLUX.1 [pro], FLUX1.1 [pro], or FLUX1.1 [pro] Ultra.
  3. Write your prompt, then set the aspect ratio, resolution, and any output format you need.
  4. Generate. FLUX1.1 [pro] returns a typical image in a few seconds.
  5. Download the result or call the API to fold it into your own pipeline.

Product Information

A quick look at Flux Pro's pricing, supported platforms, and performance.

Free PlanNo
Paid Plans$0.04 - $0.05 per image
PlatformWeb, API
DeveloperBlack Forest Labs
CategoryImage · Video
Release DateAug 2024
Latest UpdatedOct 2024
Website Visits8.4K
Website Global Rank2.5M
API AvailabilityYes

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Product and ad teams
  • Concept artists and illustrators
  • Developers and studios

Tasks

  • Text to image
  • Text-in-image rendering
  • High-resolution print work

Scenarios

  • Producing ad creatives
  • Building app or UI mockups
  • Running bulk image jobs

Key features

Photorealistic text to image

This is the core of the model. A detailed prompt yields lighting, skin texture, and material surfaces that read as photographic rather than painted. Black Forest Labs positions FLUX1.1 [pro] as state-of-the-art on prompt following, visual quality, image detail, and output diversity at the same time, a combination earlier models struggled to hold together.

Text rendering inside images

Most image models mangle words. Flux Pro keeps them sharp, which is why teams reach for it when a poster, package, or storefront sign has to stay legible. The model trained on a mix of natural and synthetic data so it can handle long, clean strings of text, not just a stray word or two.

FLUX1.1 [pro] speed

The 1.1 release runs about six times faster than the original FLUX.1 [pro] generation, per Black Forest Labs, with lower latency to boot. Fast inference matters when a campaign needs dozens of variations, since a slow model turns iteration into a waiting game.

Ultra mode at 4MP

FLUX1.1 [pro] Ultra raises output to roughly 4 megapixels, enough for print and for images headed into post-production. It supports common aspect ratios such as 1:1, 16:9, 9:16, 4:3, and 3:4, so the same prompt can feed a square feed post or a wide banner.

Raw mode

Raw mode returns a less processed, more natural-looking image with a softer finish. It suits editorial work and shots that a retoucher will polish later, where an over-styled default would get in the way.

API and partner access

The BFL API exposes model choice, image resolution, and content moderation as settings, so teams can tune output to their own standards. The same models also run on fal.ai, Replicate, Together AI, and Freepik, which gives you a fallback if one host is down.

Batch generation

The API accepts batch requests, so a single job can return many images from a list of prompts. That cuts the overhead of firing off one request at a time when a project needs volume.

Pros and cons

Pros

  • Photorealistic output with strong prompt adherence puts it near the top of text-to-image quality.
  • In-image text comes out readable, a job many rivals still fail.
  • FLUX1.1 [pro] is roughly six times faster than the first version, per Black Forest Labs.
  • Pay-per-image billing keeps costs predictable at any volume.
  • Open-weight siblings [dev] and [schnell] give an escape hatch for local or budget work.

Cons

  • Closed weights mean you can't self-host the [pro] tier or fine-tune it on your own data.
  • A content moderation layer can block prompts, which adds a step for teams working on sensitive subjects.
  • Ultra mode and higher resolutions cost more per image, so heavy 4MP use adds up.
  • There's no free tier, so testing begins with a paid account or a partner credit bundle.

Frequently asked questions

Flux Pro is a text-to-image model from Black Forest Labs that turns written prompts into high-resolution images. Its focus is photorealism and readable text inside the picture.