
Formaly
Arindam Majumder · Productivity · Chatbot
Formaly is an AI form generator and a full AI survey tool that swaps static fields for a chat-style conversation. You describe what you want to learn in plain language, the tool writes the full form, and respondents answer through a chat interface or a regular single-page layout. Once responses land, it reads them back to you as themes, sentiment scores, and pull quotes instead of a spreadsheet you still have to dig through. Think of it as survey software for people who hate building surveys.

About Formaly
What Is Formaly
Formaly is a conversational form and survey platform built by Arindam Majumder. You skip the drag-and-drop canvas and write a sentence instead, something like "find out why trial users don't convert." From that prompt it generates the questions, the answer types, the follow-up logic, and the closing message in one go.
The same form definition powers two response modes. In chat mode respondents talk with an AI interviewer that asks questions in order, reads free-text answers, and follows up when an answer comes back thin. In form mode they see a conventional page of fields. You don't rebuild anything to switch between them. Why does that matter? Because most tools force you to pick one mode before you've even met your audience.
The main limit is the credit model. Every AI action spends credits, so heavy teams have to watch usage. Formaly runs in the browser on any platform, but it isn't a native desktop app, and there's no offline mode.
Getting Started
- Create a free account at formaly.io; new accounts start with 50 free credits and no card is needed.
- Write a plain-language prompt describing what you want to learn, or import an existing form from Google Forms, Typeform, or Tally.
- Review the generated questions, answer types, and follow-up logic, then tweak anything that misses the mark.
- Publish the form and share the link, or embed it on your site through the iframe or the API.
- Open the results view to read the AI summary of themes, sentiment, and key quotes.
Product Information
A quick look at Formaly's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Product teams running discovery interviews and beta feedback without booking dozens of calls, as long as they stay within their credit budget.
- Customer experience and support teams collecting NPS and CSAT scores that include the why, not just a number.
- Growth teams chasing churn and cancellation surveys where one follow-up question tells you more than five rating scales.
- Researchers who want open-ended qualitative depth at survey scale, with theme coding handled automatically.
Tasks
- Turning a one-line research question into a ready-to-send conversational survey in under five minutes.
- Importing a Google Forms or Typeform survey and having Formaly rebuild it as a chat experience.
- Summarizing hundreds of free-text answers into recurring themes, sentiment, and representative quotes.
- Creating and publishing forms programmatically through the REST API or the MCP server.
Scenarios
- A designer wants quick post-launch feedback from mobile users and shares a chat-style link.
- A solo founder needs to know why trial users bounce, right after shipping a new pricing page.
- A support lead reads a month of cancellation responses as a short themed digest instead of 400 rows.
Key features
Prompt-to-Form Generation
You type a sentence about what you want to learn, and Formaly builds the complete structure: questions, answer types, conditional logic, and closing copy. A typical generation costs 10 credits, and regenerating costs 5. This is what replaces the manual build that eats most of a survey maker's afternoon.
Chat and Classic Form Modes
The same form serves two audiences. Chat mode runs an AI interviewer that asks one question at a time and follows up on vague answers. Form mode is a standard single page. Formaly says conversational forms push completion past 75%, well above the roughly 30% it cites for traditional static forms. Those numbers come from the vendor, so treat them as their claim. Not a neutral benchmark.
AI Follow-up Questions
When a respondent gives a short or unclear answer, the interviewer asks one gentle follow-up instead of moving on. That single behavior is the reason the free-text box stops coming back empty, and it's the feature most competitors in this space still skip.
Automatic Response Analysis
After responses arrive, Formaly extracts recurring themes, scores sentiment, pulls representative quotes, and flags low-quality submissions. An AI summary costs 3 credits. Instead of reading every row, you get a digest plus cross-tabs and charts you can act on.
Imports from Google Forms, Typeform, and Tally
Paste an existing form link and Formaly rebuilds it as a conversational survey, keeping the questions and answer options. Teams already sitting on years of Google Forms data can move without rebuilding from scratch.
Developer API and MCP Server
Formaly exposes a REST API under /api/v1 plus a Model Context Protocol server, so AI agents can create, read, publish, and analyze forms programmatically. SDK access and webhooks are part of the developer surface, and white-labeled forms ship on the Pro tier.
20+ Question Types with Logic and Piping
The builder covers 20-plus question types alongside logic, piping, and quota controls. That range matters for researchers who need branching and screening, not just a linear list of fields.
Pros and cons
Pros
- Prompt-based form creation cuts build time to minutes for straightforward surveys.
- The chat interface lifts completion rates on mobile, where long static forms usually die.
- Response analysis turns free-text answers into themes and quotes without manual coding.
- Imports from Google Forms, Typeform, and Tally make migration painless, a real edge if you're weighing it as a Typeform alternative.
- A real developer API and MCP server open the door to automated and agent-driven workflows.
Cons
- Pricing runs on credits, not seats, so unpredictable usage makes budgeting harder for busy teams.
- AI generation can produce questions that miss your intent, which means reviewing the output before sending it.
- It's a web-only product with no native desktop or offline mode, so field research without a connection is out.
Frequently asked questions
Formaly builds and runs conversational surveys and feedback forms, then summarizes the responses for you. Teams use it for product discovery, NPS and CSAT collection, churn surveys, and qualitative research where open-text answers matter.
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