Grow with Google
Google · Leaning
Grow with Google is Google's free training hub for digital and AI skills, pairing self-paced courses and certificates with free tools for job seekers, students, and small businesses.
About Grow with Google
What Is Grow with Google
Grow with Google is a training programme that Google runs to teach everyday digital skills. It gathers online courses, hands-on AI lessons, career certificates, and free business tools in one place, so you don't have to piece together where to start. The pitch is simple: pick a goal, then follow the path that fits it, whether that's landing a first job, switching fields, or getting a small business found online.
The catalog splits into two halves. One half is courses and certificates built by Google experts, such as AI Essentials, the Google AI Professional Certificate, and the Google Career Certificates in data analytics, IT support, project management, cybersecurity, UX design, and digital marketing. The other half is free tools, including Google Business Profile, Interview Warmup, and Career Dreamer, which help you put the lessons to use right away.
Two limits matter up front. The courses live in different places, so some run through Coursera or Skillshop rather than one single account, and the video lessons are mostly in English. The free courses and tools cost nothing, but the Career Certificates that lead to a credential sit behind a paid Coursera subscription.
Getting Started
- Open grow.google and pick the track that matches your goal, such as career development, AI skills, or small business growth.
- Create a Google account if you don't have one, then enrol in a free course like AI Essentials.
- Work through the modules at your own pace, usually a few hours per course.
- Try the free tools, such as Interview Warmup for interview practice or Google Business Profile to list a business.
- For a credential, start a Google Career Certificate on Coursera, which opens with a free trial before the monthly fee applies.
Product Information
A quick look at Grow with Google's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Job seekers switching fields
- Beginners curious about AI
- Students
- Small business owners
Tasks
- Learning digital marketing basics
- Finding online courses for job seekers
- Building AI fluency for work
- Prepping for an interview
- Getting a business online
- Earning a job-ready credential
Scenarios
- A career changer with evenings free
- A graduate who wants an edge
- A shop owner with no marketing budget
- A teacher planning lessons
Key features
AI training built for beginners
Google walks you through generative AI from the ground up, starting with what the tools are and how to prompt them. Courses like AI Essentials and the Google AI Professional Certificate mix short lessons with hands-on activities, so you build a habit of using AI on real tasks rather than just watching videos. The pitch is practical: use AI to draft, research, and plan, then check the output.
Google Career Certificates
These are the flagship credentials, covering data analytics, IT support, project management, cybersecurity, UX design, and digital marketing. Each course is designed by Google staff and built for people with no relevant degree or experience. You learn in three to six months at about ten hours a week, and in some regions graduates reach a network of more than 150 employers that consider certificate holders for entry-level roles.
Free tools that pair with the lessons
The programme isn't only videos. Google Business Profile gives a local business a free listing on Search and Maps. Interview Warmup lets job seekers practise answers and review their own speech. Career Dreamer uses AI to help you map your experience onto possible careers. Each tool solves a concrete step in the journey, so you can act on what you just learned.
Flexible, self-paced courses
Most courses run online and at your own speed, from under an hour to a few hours for the shorter AI lessons. You don't sit an entrance exam or follow a fixed term, which matters if you're juggling work or study. AI Essentials, for example, takes under five hours, while a Career Certificate stretches across several months.
Courses for specific audiences
Google groups training by who you are, not just by subject. There are separate tracks for students, educators, and small businesses, plus a job search course that uses AI to sharpen a resume and prepare for interviews. That structure helps you skip material aimed at someone in a different situation.
Career support and employer connections
Beyond the lessons, certificate graduates in some regions get access to coaching, mock interviews, resume tools, and a job board. Google also runs an employer consortium, which it says has more than 150 companies willing to consider certificate graduates for entry-level roles. That connection is the main reason the paid certificates are worth a look.
Pros and cons
Pros
- The core courses and tools are free, so the cost of trying them is close to nothing.
- Content is built by Google, which keeps it current on Google's own products like Gemini and Google Business Profile.
- Courses are self-paced, which suits people studying around a job or family.
- The Career Certificates target specific entry-level roles, and graduates in some regions reach an employer network.
- AI training starts at zero experience, so beginners aren't locked out.
Cons
- Career Certificates need a Coursera subscription of about $49 per month in the U.S. and Canada, so the credential isn't free. The final cost depends on how many months you take.
- Courses are scattered across grow.google, Coursera, and Skillshop, so there's no single dashboard for everything you've enrolled in.
- Most video lessons are in English, which limits the programme for non-English speakers despite local landing pages in other languages.
- Some AI courses cover general prompting and productivity rather than deep technical skills, so they may feel light to experienced users.
Frequently asked questions
Most of it is. The courses and tools on grow.google cost nothing, and you can finish AI Essentials and the short AI lessons without paying. The Google Career Certificates are the exception, since they run through Coursera and need a paid subscription of about $49 per month in the U.S. and Canada after a free trial.
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