Hoop
Hoop, Inc. · Productivity
Hoop is an AI work assistant built by the team behind Trello. It captures commitments from your email, Slack and meetings, keeps the context with each task, and helps you follow through.
About Hoop
What Is Hoop
Hoop is a productivity app from Hoop, Inc., a company founded in 2022 by three people who spent more than a decade building Trello together. The product tracks the promises you make and the promises others make to you, then keeps them moving until they are done. It pulls those commitments out of your email, Slack and meetings instead of waiting for you to write them down yourself.
The problem it targets is familiar to anyone who works across many tools. Tasks get agreed in a call, restated in a chat thread, and buried under newer messages within a day. Hoop takes over that tracking layer and keeps the surrounding context attached, so a task still makes sense weeks after the conversation that created it. The company describes its goal as helping individuals and teams focus and follow through without spending so much time managing the work itself.
There are two limits worth knowing before you sign up. Hoop is currently invite only, so you join a waitlist rather than create an account on the spot. And the company has not published public pricing, which means the cost of the paid product is still unconfirmed. If you need a tool you can buy and use today, this is not it yet.
Getting Started
- Join the waitlist on the official site and wait for an invite
- Connect the sources where your work lives, such as your email, Slack and meeting recordings
- Let Hoop pull out the commitments it finds and review the tasks it creates
- Work from the captured list and follow each item through to done
Product Information
A quick look at Hoop's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Individuals juggling many tools
- Team leads and managers
- Remote and async teams
- People who live in meetings
Tasks
- Capturing commitments
- Keeping task context
- Tracking follow through
- Turning talk into a list
- Reviewing your own follow up
Scenarios
- A promise made in a call that would otherwise vanish
- A thread where requests pile up
- Async handoffs across time zones
- A manager tracking many open items
- Early projects with fast changing scope
Key features
Commitment Capture Across Tools
Hoop listens to the places where work gets agreed and pulls out the commitments it finds. It covers email, Slack and meetings, so a promise made in a call or a chat thread lands in your list without manual entry. That is the core of the product, and it is what separates it from a plain to do app you fill in yourself.
Context Kept With Each Task
Every task keeps the message, thread or note it came from. A bare task title tells you little a month later, but a task with its source attached still explains why it exists and what was agreed. This is the feature that makes captured items worth keeping rather than deleting.
Follow Through Tracking
The app is built around the follow through step, not just the capture step. It shows what is still open and helps you push each item to done, which matches the company line of forgetting nothing and following through on everything. For teams, the same view makes it clear where an item is stuck.
Built by the Trello Team
Hoop comes from three co-founders who built Trello from a startup through its 2017 acquisition by Atlassian and stayed until 2022. That background shows in the product's focus on lists, cards and the flow of work, and it is the main reason the app is worth watching while it is still in early access.
Invite Only Early Access
Hoop is not open to the public yet. You join a waitlist, and access comes by invite. That keeps the user base small and the feedback loop tight, but it also means you cannot evaluate the product today unless you already have an invite.
Remote First Team
The company is a remote first, mostly asynchronous team based across the United States. It publicly states that it cares about useful, well made software and keeps customer needs at the center of its product decisions, which sets expectations for how the product will evolve.
Pros and cons
Pros
- Comes from three co-founders who spent over a decade building Trello, so the work management instincts behind it are proven
- Targets a real pain point, since commitments made in meetings and chat threads are easy to lose
- Keeps the original context with each task, which makes captured items far more useful later
- Covers the tools where most work is agreed, including email, Slack and meetings
- Backed by Index Ventures and other investors, which gives it room to keep building
Cons
- Currently invite only, so you cannot sign up and use it today
- No public pricing published, which makes the eventual cost of paid plans hard to plan for
- No confirmed API or integration details, so teams that need to connect it to other systems have no guarantee yet
- Early access means the feature set can change quickly before general availability
Frequently asked questions
Hoop is an AI work assistant that captures commitments from your email, Slack and meetings, keeps the context with each task, and helps you follow through so nothing slips through the cracks.
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