Mimirly
Mimirly · Leaning · AI Assistant
Mimirly is AI farm operations software that turns the drones, sensors and feeds a site already runs into one coordinator, and tells you what needs doing next. A DJI drone is enough to start.
About Mimirly
What Is Mimirly
Mimirly is farm task coordination software that sits above the hardware a farm already owns. Instead of building its own drones or sensors, it links the equipment an operation runs, or plans to buy, into a single place. Every flight, collar ping, sensor reading and satellite pass lands in one system rather than sitting scattered across separate apps.
The gap it targets is coordination, not data. Most operations already collect plenty of readings. What's missing is something that joins them up and turns the noise into a short list of jobs that matter today, with the location and the evidence attached. Mimirly's early focus is Australian farms, and it states the same loop suits mine sites and construction.
The main limit is maturity. Mimirly is in early access and onboarding a small number of farms, so pricing and general availability aren't published yet. The top rung of its hardware ladder, the Mimirly Rover, isn't a shipping product either; the phone, GoPro and DJI tiers are the ones it calls real today.
Getting Started
- Request early access through the Mimirly contact form and tell the team what you run.
- Connect an endpoint you already own, such as a DJI drone through the Mimirly Flight companion app.
- Take the onboarding conversation to set your own priorities, rather than an engineer's preset goal.
- Fly or drive a route as you normally would, and let the footage and flight data flow back.
- Read the ranked job list and send items to a worker, a contractor or a machine.
Product Information
A quick look at Mimirly's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Australian farmers and graziers running broadacre paddocks
- Mine and construction operators
- Hardware makers and integrators
Tasks
- Catching problems after weather
- Turning a routine paddock ride into a tagged track
- Deciding what matters today
- Confirming work is done
Scenarios
- Routine paddock, fencing, crop and stock checks across a working property
- Operations that already own a mix of gear with no shared system
- Teams that want to add autonomy gradually
Key features
Observe-Decide-Act-Verify Loop
The core of Mimirly is a repeating four-stage cycle that runs daily without being asked. Observations from every connected device land in one place, the system works out what matters, hands back an ordered job list, and then checks whether each job got done. Anything unverified stays open.
Bring Your Own Hardware
Mimirly doesn't sell drones, rovers or sensors. It connects what's already on the ground, or what an operation is already planning to buy. As agriculture drone software and a link to ground and sensor gear, it supports endpoints such as DJI drones, wheeled or tracked ground rovers, GPS livestock collars, IoT sensors, satellite imagery and equipment telemetry, each treated as an extra set of eyes rather than a replacement.
Mimirly Flight App
Flight is the thin Android companion app that bridges an existing DJI drone to the Commander. Missions, imagery and flight data move over DJI's MSDK V5 automatically once a person launches and taps go. It's the tier Mimirly calls its proof of concept, and the one most farms can start on without spending on new gear.
Operator-Defined Objectives
Most operations software bakes in someone else's goal, such as maximising yield or hitting a preset KPI. Mimirly instead asks first, through an onboarding conversation rather than a settings form, what actually matters on a site. The operator's expertise sets the direction and the system runs the coordination against it.
Hardware Ladder With a Rover Top Rung
Mimirly frames adoption as a ladder based on how much human involvement each tier needs, not on price alone. It runs from a phone or handheld camera, up through a GPS-tagged GoPro and a DJI drone, to the Mimirly Rover, a configurable ground endpoint that can observe and return without anyone on site.
Open Endpoint Contract
Every machine, whether a drone, collar, satellite feed or sensor, reaches the Commander through the same published endpoint contract. It describes what a device can observe, what it can do and what guarantees can be relied on. Partners implement the contract, and Mimirly states it already bridges common protocols such as MAVLink, ROS 2, MQTT and REST.
Pros and cons
Pros
- Starts with hardware a farm likely already owns, since a DJI drone plus the free-to-install companion app is enough to begin.
- Solves a coordination problem rather than adding another dashboard, by joining feeds that currently sit apart.
- Lets the operator set the objective through a conversation, instead of forcing a vendor's preset goal.
- Publishes the endpoint contract and reference designs, so hardware partners and colleges can build compatible devices.
- Keeps a verification step, so a job stays on the list until a later pass confirms it's done.
Cons
- Early access only, so pricing, general availability and full terms aren't published yet.
- The top rung, the Mimirly Rover, isn't a shipping product, which limits how autonomous the loop can get today.
- The GoPro tier currently needs a manual upload, since a direct Wi-Fi feed via Open GoPro is described as a next step.
- Early positioning leans on Australian farms, so growers elsewhere may find fewer use cases until it expands.
Frequently asked questions
It watches the drones, sensors and feeds a farm already runs and turns them into a ranked list of jobs that need doing today, then checks that each job got finished. It's a farm coordination layer for precision agriculture, not a hardware maker.
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