MiniMax is an AI company that builds its own foundation models, then sells access to them through a developer platform and a set of ready-made apps. The lineup spans text and coding models, a video generator, speech synthesis and music. You meet it either as an API you call from your own product or as one of the company's own apps, like MiniMax Code for coding agents or MiniMax Audio for voice work.
The thing that sets MiniMax apart is where it sits on the price-to-capability line. Its M3 text model handles a million tokens of context and ships under a permanent half-price cut, which lands input at $0.30 per million tokens. For teams burning through long documents or running agents all day, that math matters more than a leaderboard rank.
Two limits are worth knowing before you commit. MiniMax is a Chinese company, so teams with strict data-residency policies will want to read the terms closely. And the free tiers have shifted more than once, so check the current quota rather than trusting last month's thread.
Getting Started
- Sign up on the MiniMax open platform with a phone number or email, then complete your profile before you can create a key
- Create an API key in the console and copy it, since it is only shown once
- Pick a model for your job, M3 for long-context text and coding, H3 for video, or speech-2.8-hd for voice
- Send a first request through the OpenAI-compatible endpoint, or install the SDK for your language
- Watch usage in the console and top up balance or start a Token Plan when you outgrow the trial credit