Propello
Propello, Inc. · Productivity · Business
Propello is an AI sales automation platform that replaces static demo forms with AI agents who walk buyers through your product in real time. Visitors ask questions, explore use cases, and self-serve answers while Propello captures the intent behind every conversation. Think of it as an agent-led buying experience: a conversational product demo that runs whenever a buyer shows interest and answers in plain language, then logs what that buyer cared about so your team can follow up with real context instead of a cold guess. For sales teams, it turns top-of-funnel curiosity into qualified pipeline without a rep waiting on standby.
About Propello
What Is Propello
Propello is a B2B sales pipeline software built around AI buyer-facing agents. Instead of gating a product behind a booking form, it drops an agent onto your site, docs, pricing page, or campaign landing page. That agent holds a real conversation, explains the product, and hands the buyer the information they asked for.
The problem it targets is specific. Most B2B buyers research on their own time, then hit a wall: fill in a form, wait for a call, hope the rep shows up before interest fades. Propello's founders point out this model has barely moved in twenty years, and it's seller-centric by design. Their fix is to meet buyers the moment they show interest, on the buyer's own timeline.
The tradeoff is scope. Propello is aimed at companies with a sales motion and a product worth exploring live, so it's overkill for a simple checkout flow or a consumer app. It also leans on your own knowledge base, meaning the agent is only as sharp as the playbooks, call transcripts, and demo material you feed it.
Getting Started
- Create a Propello account and connect it to your existing site or funnel.
- Upload your knowledge: playbooks, call transcripts, and product demo recordings.
- Set the goal the agent should drive, such as booked meetings, sign-ups, or pipeline.
- Deploy the agent across pages, campaigns, webinars, social, or event touchpoints.
- Review the buyer signals the agent surfaces and retarget with sharper follow-up.
Product Information
A quick look at Propello's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B sales and growth teams
- Demand generation and marketing leads
Tasks
- Self-serve product demos
- Lead qualification
- Competitive discovery
Scenarios
- A buyer lands on your pricing page at 2 a.m. and still gets answers and a guided tour.
- A webinar or conference attendee follows up later and picks the conversation back up where it left off.
- A small team wants round-the-clock engagement coverage without staffing a live chat queue.
Key features
Agent-Led Product Tours
Each visitor gets a conversational walkthrough of what they came to see. There's no generic demo video and no waiting for a rep to free up. The agent adapts the tour to the buyer's questions as they go.
Persistent Buyer Journeys
Conversations survive across visits. A buyer who returns next week picks up the same thread instead of starting from zero, so momentum doesn't reset every session.
Touchpoint Coverage
An agent can ride along on a docs link, a pricing page, or a campaign landing page. The idea is that intent shows up in different places, and each touchpoint carries its own agent ready to pick it up.
Buyer Intelligence
Propello turns each conversation into structured signals. You see what buyers ask about, what challenges they're facing, and who they're comparing you to. That output then shapes retargeting, content, and follow-up.
Knowledge Grounding
You upload playbooks, call transcripts, and demo material, and the agent learns your product and messaging. The quality of its answers depends on how good that library is.
Flexible Goal Setting
You pick what the agent drives: meetings, sign-ups, conversions, or pipeline. It builds around your ideal customer profile and how your buyers move through the funnel rather than a fixed script.
Anywhere Deployment
Roll it out across pages, campaigns, webinars, social, and events. The same buying experience follows the buyer instead of living on one page.
Pros and cons
Pros
- Replaces gate-and-wait forms with instant, conversational answers.
- Runs on your existing knowledge, so it reflects your real product and messaging.
- Surfaces competitive and intent signals that usually stay invisible until a call.
- Keeps conversations alive across visits, which is rare in chat tools.
- Deploys across many touchpoints from a single agent setup.
Cons
- Pricing isn't published, so you have to book a call to get a number.
- It's built for B2B sales motions; consumer apps and simple checkouts won't get much from it.
- Answer quality depends on your knowledge base, so thin material means a shallow agent.
- API access isn't documented publicly, which limits custom integration planning.
Frequently asked questions
It puts AI buying agents on your website and marketing touchpoints so visitors can explore your product, ask questions, and get answers without filling out a form. It then captures the intent behind those conversations and turns it into sales signals.
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