Recraft: AI Images and Videos

As an AI vector generator and text-to-image model in one, Recraft's core is a family of image models, from the older V2 up to V4.1, each tuned for different work. You pick raster for photos and illustration or vector for output that stays sharp at any size and opens in design tools as editable paths. The vector side is the standout: most generators hand back pixels, while this SVG generator gives you files you can reshape. For icons, logos, and typography-heavy layouts, that changes what you can actually ship.

You define a style by dropping in one to ten reference images, and Recraft turns them into a reusable, editable style in seconds. There's no fine-tuning job and no wait. Acting as a custom style generator, it saves that style and applies it to every later prompt, so a run of images shares one look. For anyone producing a campaign or a product catalog, this is the feature that turns a clever tool into a repeatable one, and it's why brand teams pick it over general-purpose models.

Recraft adds a video mode alongside Image and Vector. You can generate a clip from a text prompt or use an existing canvas image as the starting frame, which helps when you want motion that matches a finished asset. Video runs on a curated set of frontier models rather than Recraft's own, so you get several engines in one place. It's limited to Pro and Team plans and, at launch, to desktop and Android.

Editing is where Recraft spends a lot of its effort. Inpainting fills a masked area, outpainting extends the frame, and background tools replace or generate what's behind a subject. You can also edit with plain language, vectorize a raster file, and upscale in two modes: a crisp pass that keeps the content and a creative pass that rebuilds fine detail and faces. It's a full editor wrapped around the generator, not a prompt box that ends at download.

Beyond raw generation, Recraft includes design-specific tools. The mockup generator places your design onto realistic products, color palettes let you generate in exact brand colors and recolor existing images, and you can add text to an image with control over placement and fonts. These features point at the same audience: people who ship finished design work and care about brand color and composition, not just an appealing image.

The Recraft API gives programmatic access to generation, editing, vectorizing, background removal, inpainting, and outpainting, with batch and async processing for volume. It's pay-as-you-go, billed in API units where $1 buys 1,000 units. Recraft also plugs into design workflows through a Figma plugin, a Framer integration, a Chrome extension, and Google Docs and Slides add-ons, so images land where the work already happens.