SNOW
SNOW Corporation · Image · Video
SNOW is a mobile camera app from SNOW Corporation for AI profile photos, AR makeup, beauty filters, and fast edits. More than 200 million people have used it.
About SNOW
What Is SNOW
SNOW is a camera and photo editing app made by SNOW Corporation, a South Korean company based in Seongnam. It started in 2015 as a selfie app with playful stickers and grew into an AI profile photo app that people open for polished portraits, including the Korean AI profile photos that went viral in 2023.
The daily use is simple. You open the camera, pick a look, and shoot. Filters, makeup, and stickers land in real time, so you see the result before you tap the shutter.
The AI side runs on a different rhythm. You upload a batch of selfies once, wait around 20 minutes, and get a set of generated portraits back. That part costs extra, and it needs a steady connection to finish.
Getting Started
- Install the SNOW app from the App Store or Google Play, then sign in with an email, Apple, or Google account.
- Allow camera and photo library access, then choose a beauty preset or start from the default lens.
- Frame the shot, adjust the sliders for skin, face shape, and makeup strength, then capture.
- For AI shots, open the AI Profile section, upload 10 to 20 clear selfies, and buy a generation credit.
- Save to your camera roll or send the result straight to a social app.
Product Information
A quick look at SNOW's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Social media regulars
- Job seekers and freelancers
- K-pop and K-beauty fans
Tasks
- Making profile pictures
- Retouching a selfie before posting
- Testing a makeup look
Scenarios
- A last-minute profile update
- Weekend photo dumps with friends
- Travel and café photos
Key features
AI Profile Photo Generation
Upload 10 to 20 selfies with clear facial features, buy a credit, and SNOW returns around 30 portraits in roughly 20 minutes. The output leans toward soft, studio-lit Korean AI profile photos, which is why the feature spread fast on social feeds. Upload quality matters more than quantity, so pick sharp shots with even light and no heavy filter already applied.
Saved Custom Beauty Effects
You can build a beauty recipe once and keep it. Adjust skin tone, face shape, eye size, and makeup intensity, then save the mix as your own preset. The next shoot opens with your settings already in place, which saves the fiddling that most beauty filter apps force you into every session.
AR Makeup Camera
The AR makeup camera tracks your face and lays on lipstick, blush, eyeliner, and contour in real time. It holds up when you turn your head or talk, so it works for video as well as stills. This is the part of SNOW that feels closest to a mirror with a color palette.
Sticker Library With Daily Drops
Thousands of stickers sit in the library, and new ones show up daily. Some are cute animals, some are seasonal jokes, and some are frames built for group photos. The churn keeps the app fresh. It also means a favorite sticker can vanish from the front page.
Seasonal Filter Sets
SNOW ships filter packs tied to seasons and holidays, from cherry blossom palettes in spring to warm indoor tones in winter. Each pack is tuned as a set, so photos from the same week look like they belong together.
Quick Photo Edits
Crop, straighten, brighten, and adjust color without leaving the app. The tools are basic next to a desktop editor. That's the point of an AI selfie editor built for a phone. You finish a photo in a few taps and move on.
Pros and cons
Pros
- The AI Profile output looks like a studio headshot, and one credit produces enough images to cover several accounts.
- Real-time AR makeup holds its position during movement, so video clips don't smear at the edges.
- The free tier covers everyday shooting, filters, and stickers without a paywall on the basics.
- The interface is built for one hand and one thumb, which makes it usable on a train or in a crowd.
Cons
- SNOW VIP runs $6.99 per month, and AI Profile credits sit outside that subscription, so heavy users pay twice.
- The AI wait of about 20 minutes kills any plan to generate a photo five minutes before you need it.
- Generated portraits can drift from your actual face when your uploads mix lighting conditions, and you can't easily pick which source photos to blame.
- Stickers and filters push toward a young, playful look, which won't fit every professional profile.
Frequently asked questions
SNOW is a camera and editing app for selfies, short videos, and AI generated profile photos. Most people use it for filters, AR makeup, and stickers, then post the result to social media.
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