Good Face Regulatory and Formulation Software

Good Face Regulatory and Formulation Software

The Good Face Project · Productivity · Leaning

Good Face is a cloud platform for cosmetic formulation and regulatory compliance. It pairs a graded ingredient database with AI drafting tools and checks against more than 100 global standards.

Interface preview of Good Face Regulatory and Formulation Software

About Good Face Regulatory and Formulation Software

What Is Good Face

Good Face, built by The Good Face Project in San Diego, is regulatory and formulation software for the beauty industry. Brands, contract manufacturers, ingredient suppliers and retailers use it to decide which materials go into a product and which markets that product can legally enter.

The core of the product is a cloud ingredient database. Each material carries safety, efficacy and sourcing data, plus restrictions pulled from national regulations and retailer policies. Formulators draft in the same workspace, so a compliance flag shows up while a formula is still being built instead of weeks later in a regulatory review.

The limits are practical ones. It's a subscription product with quote based pricing, there's no public API for pushing formulas into other systems, and small teams still need someone who can read the output. Good Face speeds up the paperwork and the screening. It doesn't take responsibility for the final submission.

Getting Started

  1. Request a demo through the Good Face site and describe your product categories and target markets.
  2. Get your workspace set up with your company's raw material list and any retailer standards you sell into.
  3. Draft a formula in the builder, or describe what you want and let CARA suggest a starting point.
  4. Review the compliance and safety flags, then export the report your regulatory team or retailer needs.

Product Information

A quick look at Good Face Regulatory and Formulation Software's pricing, supported platforms, and performance.

Free PlanNo
Paid Plans$300/mo and up, quote based
PlatformWeb based (cloud)
DeveloperThe Good Face Project
CategoryProductivity · Leaning
Release DateJan 2016
Latest UpdatedSep 2026
Website Visits17.9K
Website Global Rank848.9K
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Indie beauty founders
  • Formulation chemists
  • Regulatory affairs managers

Tasks

  • Screening a raw material before you buy it
  • Drafting a formula against a retailer's clean list
  • Preparing a market entry pack

Scenarios

  • Selling one product in several regions
  • Reformulating after a supplier discontinues a material
  • Answering a retailer's ingredient questionnaire

Key features

Graded Cosmetic Ingredient Database

Every material in the library is scored across safety, efficacy and sourcing dimensions, with the underlying references attached. You can filter by benefit, certification, cost band and restriction status instead of reading safety assessments one at a time. That's the part teams notice first: the ingredient safety data arrives with the formula, not after it.

Formula Builder With Live Compliance Checks

The builder is a working bench, not a document editor. As you add percentages, restriction breaches and allergen flags appear next to the line. Formulation work stays in one place, and the version you export is the version you validated.

Global Regulatory Coverage

Restrictions from more than 100 standards and regulations feed the checks, covering the EU, the US, ASEAN, China and other major markets. For each market you get the limit, the label requirement and the source reference. Teams that sell across borders spend less time reconciling four different spreadsheets.

Retailer Clean Standards Mapping

Retailer programs such as Sephora's Clean list and similar policies from other chains are modeled inside the cosmetic formulation software. A formula can pass EU regulation and still fail a retailer list, and clean beauty compliance is exactly where that gap shows up.

CARA, the AI Formulation Assistant

CARA answers formulation questions in plain language. Ask for prototype formulas with a given benefit, a list of formulas close to one you already have, or replacements for a single ingredient. It draws on the platform's ingredient ontology, so the suggestions come back with the data attached. Treat the output as a starting point that a chemist still has to review.

Claim Support and Report Exports

Marketing claims need something behind them. The platform links claims to ingredient level evidence and exports the supporting reports, including the quality and compliance documents buyers request during onboarding. You get a defensible file, not a slide.

Pros and cons

Pros

  • Ingredient safety data and restriction lists live in one lookup, which cuts the time spent cross checking supplier PDFs.
  • Compliance flags appear during formulation, so reformulation happens before a submission is drafted.
  • Retailer clean standards are modeled alongside government regulations, which matters for brands selling into chain stores.
  • CARA gives a usable first draft of a formula or a substitution list in minutes.
  • Report exports match what retailers and distributors ask for during vendor onboarding.

Cons

  • Pricing is quote based and starts around $300 per month, which is steep for a solo founder still testing an idea.
  • No public API means formula and ingredient data can't flow into an existing PLM or ERP system without manual export.
  • The depth of the regulatory data takes time to learn, and misreading a restriction is still possible.
  • Coverage varies by market, so niche regions may need a local consultant to confirm the details.

Frequently asked questions

It's a formulation and regulatory compliance platform for cosmetics. You build formulas, check ingredients against safety and restriction data, and export the documents needed to sell in specific markets.