Toma | AI Secretary for Your Business
Toma, Inc. · Productivity · Marketing
Toma builds AI voice agents and AI coworkers that answer business calls, book appointments, and follow up on leads. Small teams use it as an AI secretary that never misses a call.
About Toma | AI Secretary for Your Business
What Is Toma
Toma is a US startup that sells AI voice agents and a wider set of AI coworkers for running customer conversations. Founded in 2024 by Monik Pamecha and Anthony Krivonos, it started out taking phone calls at car dealerships and turned that work into a repeatable product: an AI secretary that picks up, works out what the caller needs, and either finishes the job or passes it to a person.
The problem it addresses is simple arithmetic. Small teams can't staff a phone line around the clock, and every missed call is a lead that goes to a competitor. Toma runs the line for you, in your own systems. Think of it as an AI phone agent that answers, books, and follows up, with a human on standby for the odd case.
The limits matter as much. Toma is built for voice AI for business use, meaning phone, SMS, and email conversations with customers, not for drafting documents or general office admin. It connects to business systems such as scheduling and customer records, and setup runs through a sales conversation rather than a self-serve signup. Reviews of pricing, plans, and the current product line are handled in that conversation.
Getting Started
- Contact the team through the form on toma.com. Describe your business, the call volume you handle, and which systems hold your appointments and customer records.
- Agree on the metrics that define success, such as response time, booking rate, or hours of phone work removed from the team.
- Connect the systems the agent will work in, usually a scheduler, a CRM, and the phone line itself.
- Train the agent on recent calls and your rules. In the dealership rollout, Toma used one to two weeks of real call recordings, and that figure is a good guide for a general conversation.
- Review the first live conversations, log the edge cases, and decide where the agent hands off to a person.
Product Information
A quick look at Toma | AI Secretary for Your Business's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Appointment-based service businesses
- Sales teams with slow lead response
- Enterprises replacing a staffed phone desk
Tasks
- Answering inbound calls
- Working leads to conversion
- Front desk paperwork
Scenarios
- Late night and weekend coverage
- Peak periods
- Multi-site groups
Key features
Inbound Call Handling
The agent answers phone calls, works out what the caller wants, and finishes the request inside the call. It books appointments, answers parts and availability questions, and takes messages. When a question falls outside what it knows, it hands the call to a person instead of guessing.
AI Secretary for Appointments
Booking is where most small businesses lose time. Toma checks the calendar, offers open slots, and confirms the booking in the same call. Reminders and follow-up messages can go out over SMS or email afterward, so no-shows drop without anyone tracking a list.
Lead Follow-Up to Conversion
Every inbound lead gets a response the moment it arrives, and the agent keeps working the lead across the customer lifecycle. Toma reports that some customers have doubled their lead-to-appointment booking rate. That figure comes from the vendor's own case studies.
AI Coworkers for Sales Workflows
Beyond the phone, Toma offers AI coworkers that run the sales workflow and flag only the exceptions. Prequalifying a customer, structuring a deal, and presenting options happen before a salesperson sits down, so the round trip to the desk disappears.
Fleet and Inventory Answers
The agent tracks what's on hand and what's in stock, so callers get instant answers about availability. The team sees what's running low before it costs a sale. This matters most for businesses that sell physical products with shifting stock.
Realtime Reporting
Every call, lead, and deal lands in one live dashboard, and the same records move into your data lake or BI tool through the API. Managers see the numbers they ask about on a Tuesday morning, not a monthly export.
Pros and cons
Pros
- Covers phone, SMS, and email in one agent, so a missed call doesn't become a missed message.
- Built to connect with existing CRMs, schedulers, and dispatch systems, which cuts the change for staff already used to their tools.
- Hands off to a person when it hits something new, and logs that call so the agent learns from it.
- Separate encrypted data per customer, with the vendor stating that customer calls aren't used as training data.
Cons
- No public pricing and no self-serve signup, so you can't test the agent or budget before talking to sales.
- Training takes one to two weeks of real call recordings, which delays a full rollout for a team that needs coverage now.
- Can't be tested or trialed without discussing a contract and speaking with the sales team first.
- Its strongest track record sits in automotive, so a business in another industry should ask for references before committing.
Frequently asked questions
Toma runs AI voice agents that answer business phone calls, book appointments, and answer product or availability questions. A wider set of AI coworkers handles lead follow-up and sales workflow steps.
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