Yasna
Yasna AI s.r.o. · Business · Chatbot
Yasna is an AI research assistant that conducts in-depth interviews with real people and then hands you the analysis, without the usual weeks of scheduling, moderating, and transcribing that a proper qualitative study demands. You define your objectives. Yasna probes respondents in text, voice, or video across 45+ languages. Every conversation comes back transcribed and summarised in a story-driven format. It fits teams that need qualitative depth without hiring a moderator for every session.
About Yasna
What Is Yasna
Yasna is a web platform for user, market, and CX research built around one idea: interviews beat surveys, but interviews don't scale. In-person interviewing gets you the real feelings and motivations behind a decision, yet it's slow, expensive, and usually ends with a sample too small to trust. Yasna automates the interviewer role itself, so you can run hundreds of conversations a day and still get the follow-up questions a skilled moderator would ask. Think of it as qualitative research software that never gets tired.
Yasna AI s.r.o. builds it. Rather than a chatbot that reads a script, Yasna is trained by experienced researchers to recognise an incomplete answer and dig further. It also keeps the study's objectives in view, which is the part most DIY research tools miss.
The biggest limitation is cost structure. There's no free tier, and you buy interview capacity in prepaid credit packs starting at €300. One credit equals one extracted data point from one respondent, so a four-question interview can burn more than four credits. Small one-off studies can get pricey fast.
Getting Started
- Create a Yasna account and start a new study.
- Define your research objectives and draft the key questions, telling Yasna where it should probe deeper.
- Upload supporting material if needed, such as text, images, videos, mockups, or a landing page to test.
- Share the interview link with your CRM database or recruit respondents through the built-in panel access, with AI screening to filter for your target audience.
- Review the transcribed interviews and pull insights from pre-built or custom reports, then ask follow-up questions in plain language.
Product Information
A quick look at Yasna's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- UX researchers
- Market research teams
- Product managers
- CX and HR teams
Tasks
- Running concept and refinement testing
- Recruiting and screening respondents
- Multilingual research
- Turning interviews into reports
Scenarios
- Validating a product idea before development
- Understanding why users churn
- Gathering first-round discovery data
Key features
Adaptive Interviewing
Yasna doesn't stick to a fixed script. It reads each answer, decides whether the response is sufficient, and asks follow-up questions until it has what it needs. This mimics how a strong human moderator works. It's also the main reason the output feels less shallow than a form. Why does that matter? A shallow answer tells you nothing you can act on.
Text, Voice, and Video Responses
Respondents can answer in whatever format feels natural. Text is fastest to collect, voice captures tone, and video interviews catch spontaneous, authentic reactions. Video is a newer addition and suits studies where emotional response is part of the signal.
Built-in Respondent Recruitment
You can share the interview link with your own CRM database, or recruit through built-in access to trusted online panels. Yasna's AI screening then checks that only your target audience makes it into the study. Fewer junk responses. Less time spent cleaning data by hand.
Instant Transcription and Summaries
Every interview is transcribed and summarised in a story-driven format rather than a wall of quotes, which saves the hours a researcher would normally spend coding transcripts by hand after each study wraps up. You can generate insights through pre-built or custom reports, ask questions in natural language, and structure findings your own way. Output is ready for translation, so international teams work from the same material.
Multilingual Conversations
Yasna interviews people in 45+ languages. That matters if your users sit across markets. Conversations run in the respondent's language. The analysis can be translated, so your team reads findings from every region in one place.
Study Setup with Supporting Material
For discovery you define objectives and questions. For testing you upload text, images, videos, mockups, or a landing page. That flexibility means one tool covers both early exploration and later refinement. No need to bolt on a separate testing platform.
Pay-as-You-Go Credit Model
Instead of a subscription, credits come in non-expiring packages. One credit covers one data point from one respondent, no matter how many follow-up prompts Yasna needs to get it. You pay for the insight volume you actually collect. Budgeting is trickier than it sounds, since open-ended exploration invites more follow-ups.
Pros and cons
Pros
- Runs hundreds of in-depth interviews a day, a volume manual moderation can't match, which means statistically meaningful samples become realistic for qualitative work that used to rely on a dozen participants.
- Probes incomplete answers automatically, so transcripts carry real depth instead of surface replies.
- Handles 45+ languages, useful for cross-market research teams.
- Recruitment and AI screening are built in, removing a manual step from study setup.
- Credits don't expire, so unused capacity carries over between projects.
Cons
- No free plan, and credit packs start at €300, so testing the platform means a real commitment.
- The credit model charges per data point, not per interview, which makes costs hard to predict for exploratory studies with lots of follow-ups.
- It's web only, with no mobile app for on-the-go review.
- API availability isn't documented publicly, so developers can't confirm integration options up front.
Frequently asked questions
Yasna is used for in-depth qualitative research software work: market research, UX and CX research, concept testing, and gathering customer feedback. It replaces the human moderator with an AI that interviews respondents and analyses the results.
Related content
Explore related tools, skills, and articles for Yasna.
Yasna Alternatives
Liveplan
Palo Alto Software · BusinessLivePlan is business plan software that helps founders and small business owners turn an idea into a funder-ready plan. It combines AI-assisted writing, market research with cited sources, and connected financial forecasting so your income statement, cash flow, and balance sheet move together when you change one number. Over 1.5 million businesses have used it to plan, forecast, and track performance against real accounting data. That's a lot of founders. It's also a signal the tooling survived contact with real lenders.
Swms
Swms AI · Writing · Productivity · BusinessSwms is an AI safety compliance tool that turns a plain description of a job into ready-to-use safety documents. Describe your project, trade, and known hazards, and it writes a safe work method statement, job hazard analysis, safe work procedure, RAMS, or safety data sheet in seconds. It also ships with Oscar, a chat assistant that answers workplace safety questions in any language. Teams in construction, mining, transport, and warehousing use it to cut the paperwork that usually eats into a workday.
Rows
Rows (Superhuman) · Productivity · BusinessRows is an AI spreadsheet and data analysis tool that imports live data from more than 50 sources, then lets you work with it using plain language instead of SQL queries or nested formulas. You can pull numbers out of PDFs, connect ad platforms, databases, and bank accounts, and ask the AI to build reports, merge datasets, or set up models that recalculate themselves. It runs in the browser, works like a spreadsheet, and now sits under the Superhuman umbrella.