1Price
1Price · Marketing · Business
1Price is a SaaS pricing optimization platform that runs automated price experiments and tracks revenue, LTV and churn so you can find the price that earns the most.
About 1Price
What Is 1Price
1Price is a price experimentation platform built for SaaS subscription companies. It runs automated tests on your pricing page, showing different prices, plans or selling points to different groups of users, then reports which combination brings in the most money.
The company pitches the platform as a direct answer to a common habit: most SaaS teams set a price once and never touch it again. Instead of guessing, 1Price puts real customers into experiment groups at their first price interaction and keeps refining the setup over time. The tool is built for pricing specifically, rather than general A/B testing that tends to focus on landing pages.
The main limit is scope. 1Price is built around paid subscription businesses that already run on Stripe, so it won't help a free product, a one-time purchase app or a team on a different billing stack. Pricing isn't published as a public price list, and the ROI promise comes with conditions the company sets itself.
Getting Started
- Create an account on the 1Price app and connect your Stripe account.
- Import your existing products, plans and price points from Stripe.
- Pick an experiment, such as increasing prices for a slice of users or testing a new billing interval.
- Set the share of traffic that sees the test, then launch it.
- Watch revenue, LTV and churn in the dashboard and roll out the winning version.
Product Information
A quick look at 1Price's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- SaaS founders who guessed at their pricing
- Growth and revenue teams at subscription startups
- SaaS companies selling across many countries
Tasks
- Testing price points
- Adding a billing interval
- Localizing prices by country
Scenarios
- A pricing page that has not changed in years
- Entering new international markets
- Quarterly planning on revenue targets
Key features
Increase and decrease prices
The most direct experiment shows a higher or lower price to a chosen percentage of visitors. It suits teams that suspect they undercharge but fear losing customers, because only a slice of users sees the change and results are measured against the control group.
Localized pricing for global markets
Localized pricing changes what each country pays so you can match local economies and currencies. The platform adjusts prices automatically by region, which helps products that get steady traffic from outside their home market but convert poorly there.
Dynamic pricing based on traffic
Dynamic pricing scales a price with the amount of traffic a site receives. It fits products with seasonal or fast growing usage, where a fixed number leaves money on the table during busy periods.
Cohort-based pricing
Cohort-based pricing splits users into cohort and treatment groups so a change reaches a defined set of customers first. This matters when you want a pricing change measured cleanly before it goes site wide.
Quarterly and new billing intervals
1Price can add a new billing interval, such as a quarterly plan, alongside monthly and annual options. The company calls this its favorite way to boost revenue, since a new interval can lift income without touching your existing price.
Revenue, LTV and churn dashboard
The dashboard tracks revenue, lifetime value, churn and the full customer funnel in one place. You see which price points hold up over time and which buying patterns cluster together, then decide which experiments to keep running.
Pros and cons
Pros
- Built for pricing rather than generic A/B testing, so it supports tiered plans, feature gating and billing intervals out of the box.
- Connects directly to Stripe, and the company says setup takes about 15 minutes with a one time integration.
- Tracks profit level signals such as LTV and churn, not just conversion, so you see the effect a price change has on revenue.
- The company reports more than $1M in new revenue from its experiments and offers a money back ROI guarantee.
Cons
- Requires a Stripe based subscription business, so products on other billing systems cannot use it as is.
- Pricing isn't published publicly, so you have to book a call or start an account to learn the cost.
- The ROI guarantee has conditions the company defines, so check the terms before relying on the promise.
- The platform doesn't publish a public API, so custom or programmatic integration is unclear.
Frequently asked questions
1Price is used to run price experiments on a SaaS subscription product. It shows different prices, plans or selling points to different groups of users and then reports which option earns the most, so pricing decisions rest on real customer behavior instead of guesswork.
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