Decode by Entropik
Entropik · Image · Marketing
Decode by Entropik is an AI creative testing platform that scores your ads and images before they go live, predicting attention, emotion, and likely conversion impact from a single upload. Think of it as predictive creative analytics rather than a survey tool. It sits inside the wider Decode human insights suite, so teams that already run consumer research can test creative in the same place. The pitch is simple: stop guessing which version wins, and let a predictive model tell you which one to push and why. A free tier covers light use. The deeper modules and scale live on enterprise pricing.
About Decode by Entropik
What Is Decode by Entropik
Decode by Entropik is a web-based platform for testing creative work with AI rather than waiting on post-launch data. Upload an image or ad. The system runs it through predictive models trained on attention and emotional response data, and you get back scores for focus, clarity, and visual impact. Entropik, the company behind it, has built emotion AI tooling since 2016, and that research background is what the creative scoring leans on.
It fits a specific gap. Traditional ad testing means recruiting respondents, running the study, and waiting days for a readout, which is far too slow for teams that ship creative every week. Decode compresses that into a scan you can run in minutes, which matters when you're choosing between five versions of the same campaign and the media budget is already booked. So who's it really for? Teams that ship creative constantly and can't afford a week-long study for every idea.
The main limit is scope. The free AI Creative Insights scan takes still images in jpg, jpeg, or png, up to 5MB each and three files at a time. It's built for quick concept checks, not full video campaigns. Serious testing, more seats, and the full module set sit behind enterprise sales, and there's no public self-serve price for that tier, so you can't estimate the bill without a sales call.
Getting Started
- Sign up for a free Decode account at the official gateway, or open the AI Creative Insights tool directly to try a single scan.
- Upload your creative, up to three images at 5MB each in jpg, jpeg, or png format.
- Add context by giving the file a title and picking the relevant category, which helps the model generate sharper insights.
- Enter your name and email to open the analysis and view your creative performance report.
- Review the attention, focus, and clarity scores, then adjust the creative and rescan to compare versions.
Product Information
A quick look at Decode by Entropik's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Marketing and brand teams
- Creative agencies
- UX and product researchers
Tasks
- Previewing ad attention
- Comparing creative variants
- Pre-launch concept screening
Scenarios
- Deciding between two campaign headlines the night before a launch.
- Pitching a client three packaging or banner options and backing the recommendation with scores.
- Running a fast sanity check on a social ad before it goes to paid channels.
Key features
Predictive Attention AI
The core scan predicts how much attention a creative will pull and how memorable it's likely to be. This is the creative attention prediction at the heart of the tool. You compare variants against each other and check them against category benchmarks. That turns "I like this one" into a scored comparison. Clean, fast, and hard to argue with when the numbers are on the table.
Emotion Simulation
Decode models how people feel while they view a creative, mapping emotional highs and lows over time rather than giving one flat sentiment number. That second-by-second view helps you spot the exact moment attention drops. Then you work out what caused it. It's the difference between knowing an ad flopped and knowing which second lost the room.
Visual Hierarchy Heatmaps
Heatmaps show where the eye goes first and which elements get ignored. For designers, it's a direct way to find a buried logo or a cluttered corner without running a full eye-tracking study. Move the logo, rescan, compare. Simple.
Prescriptive AI Suggestions
Instead of only flagging a weak score, the platform suggests what to change and ranks the changes by impact. Grab the top fix and rescan. You still make the call, but you're starting from a shortlist of fixes rather than a blank page.
Synthetic Audience
You can build reusable synthetic audiences and apply them across evaluations, comparing how a creative lands persona by persona. It's a way to test against several audience types without recruiting respondents for each one, which keeps a multi-market campaign from turning into weeks of separate studies. For teams running the same campaign across very different markets, that saves real time.
Ad and Media Testing Across Formats
Beyond the free image scan, the platform covers TV, display, social, and animatics testing. Teams can run concept and message tests, then carry results into the broader Decode insights hub. The free scan is a taste. The full menu is where enterprise teams do their real work.
Pros and cons
Pros
- Fast turnaround: a scan takes minutes against the days a traditional ad test usually needs, which is the whole reason teams reach for it.
- Scores come with reasoning, so you get both a number and a suggestion for what to fix.
- The free tier makes it easy to try the predictive scan before talking to sales.
- Sits in the same platform as consumer and UX research, so creative and product insights stay in one place.
Cons
- The free AI Creative Insights scan is image-only, so video ads need the paid path or a separate workflow.
- Enterprise pricing isn't published, which means a sales conversation before you can budget.
- Prediction is a guide, not a guarantee. Scores rank creative against benchmarks, but they don't replace a real launch.
Frequently asked questions
It's an AI creative testing platform and ad testing tool rolled into one. You upload an ad or image, and it predicts attention, emotion, and visual impact so you can judge performance before spending on media. It sits within a wider human insights suite that covers consumer and user research.
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