Archive
Archive · Video · Marketing
Archive is an AI creator marketing and social listening platform for short-form video. It captures UGC mentions, finds creators, and automates campaign reporting.
About Archive
What Is Archive
Archive is a creator marketing platform that watches short-form video for your brand and turns what it finds into data you can act on. It captures mentions, tags, and untagged posts across TikTok, Instagram, and YouTube Shorts, then gives you tools to source new creators and report on how a campaign actually performed. The idea is to replace the screenshots, spreadsheets, and DMs that most creator programs run on.
The platform does three jobs in one place. Social listening catches every post that mentions your brand or product, even when the creator forgets to tag you. Creator discovery taps an AI search agent to surface new influencers and similar accounts. Reporting builds campaign and competitor decks so a small team can show what worked without assembling slides by hand.
Two things shape when it fits. The focus is short-form video, so brands leaning on long-form, blogs, or newsletters won't get the same coverage. And Archive sells to businesses running creator or UGC programs, not to individual creators. If you're a brand team that already works with influencers or wants to start, it lands well.
Getting Started
- Book a demo on archive.com. Archive doesn't list self-serve signup, so onboarding starts with a call about your program.
- Connect the accounts and brands you want tracked. Archive begins capturing posts the moment they go live, including Stories that normally disappear.
- Set up your keywords and competitors. The listening layer watches for mentions and product appearances, and folds competitor activity into the same view.
- Use Creator Search to build a list. The AI agent and lookalike tools surface influencers and rising accounts already talking about your space.
- Track and report. Live campaign reporting and the AI Insider digest turn the collected posts into numbers you can send to leadership.
Product Information
A quick look at Archive's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Social media teams
- PR and partnership managers
- Influencer marketers
- Ecommerce marketers
Tasks
- Tracking every brand mention
- Finding influencers at scale
- Building campaign reports
- Reusing UGC in paid ads
Scenarios
- Running a creator program with a lean team
- Launching a product and tracking the response
- Keeping up with viral UGC
- Benchmarking against competitors
Key features
Social Listening for Short-Form Video
Archive's core is a listening engine that watches short-form video around the clock. It detects tags, mentions, and untagged posts where your brand or product shows up, across TikTok, Instagram including Stories and Reels, and YouTube Shorts. Stories matter here because they vanish after a day, and manual hunting for them is where most programs lose coverage. The AI watches the video, listens to the audio, and reads on-screen text, so a spoken mention can count as a capture even when there's no tag.
AI Creator Search and Lookalikes
Creator discovery runs through Archie, Archive's AI creator-search agent. You describe the kind of creator you want, and it returns matching accounts along with audience data, AI lookalikes, and a creator leaderboard. The lookalike tool is the useful part for scaling: once you find one creator who fits, it surfaces similar accounts you can approach. Rising creators already talking about your space show up too, which helps you spot a fit before an account gets expensive.
Automated Campaign Reporting
Reporting is where the platform saves the most hands-on time. Live campaign reporting breaks performance down by creator and by post, so you can see which content pulled its weight. The weekly AI Insider digest summarizes community and campaign activity in a format built to forward to leadership. Competitor Insights adds a benchmarking view. Together they replace the spreadsheet-and-screenshot workflow that creator teams usually fall back on.
UGC Rights and Whitelisting
Archive doesn't just collect UGC, it gets it ready to reuse. The platform flags content you can run and handles usage rights and whitelisting, so a post you found can turn into a paid ad, an email asset, or a landing page element. On the Performance side, it ties that reused content back to numbers, which answers the question marketers get asked most: did the creator content actually drive anything.
Built for Lean Teams
Archive is designed so a small group can run a program that used to need a bigger team. Two or three people are the typical setup, according to the company. The automation around capture and reporting is what makes that possible, since the manual parts, monitoring posts and building decks, are the parts that scale worst. It's aimed at teams, not individual creators, and the company says over 1,000 brands use it.
Pros and cons
Pros
- Captures untagged posts and Stories, so coverage is wider than a tags-only listening tool.
- Creator discovery, reporting, and UGC rights sit in one platform rather than three separate subscriptions.
- Automated reporting cuts the manual deck-building that eats hours after every campaign.
- Works for small teams: the company positions it for two or three people running a full program.
- Repurposing UGC ties creator content to performance, which helps justify the program internally.
Cons
- No public pricing and no self-serve signup. You have to book a demo, which slows down anyone who wants to test it alone.
- Coverage centers on short-form video, so brands that rely on long-form content or blogs won't get the same value.
- It's built for brands and teams, not individual creators, so solo influencers have no use for it here.
- Feature depth varies by plan, and AI sentiment analysis, filters, and deep research only arrive on the Growth tier and above.
Frequently asked questions
Archive is a social listening tool that also covers creator discovery and reporting. You use it to run creator and UGC marketing programs: it captures every short-form video mention of your brand, helps you find and vet creators, and automates the reporting that shows whether a campaign worked. Brands use it in place of the screenshots, spreadsheets, and DMs that most programs rely on.
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