
Deeptrue
deeptrue · Video
deeptrue is a self-serve market research platform with ready-made consumer surveys. Pick a tool, define an audience across 130+ countries, and get insights within hours.

About Deeptrue
What Is deeptrue
deeptrue is a market research platform built around ready-made surveys. Instead of writing a questionnaire, translating it, and programming the logic, you choose a template that matches your goal, define who should answer, and let the platform collect the data. The company is Swiss, and it runs the whole thing from a browser dashboard.
The product answers a specific problem. Consumer research usually means hiring an agency or building a survey from scratch, and both take weeks and a budget most teams can't justify. deeptrue compresses that into a few steps. The questionnaires are written by market research specialists, they arrive in 60+ languages, and respondents answer through a panel of more than 335 million consumers.
Two limits are worth knowing. It's a business tool for B2C research, not a polling app for personal questions, and every project consumes credits you buy up front. The costs follow the sample size and number of metrics you choose, so a niche audience in a single country costs less than a multi-country study.
Getting Started
- Create a free account and open the dashboard, which holds every project, credits, and team access in one place
- Pick a survey tool such as Idea Test or Advertising Test, then upload the materials the setup asks for
- Define your audience by country and demographics, and review the cost estimate before you commit
- Buy credits, launch data collection, and read the results in the dashboard as answers arrive
Product Information
A quick look at Deeptrue's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Brand and marketing managers
- Startups and small teams
- Creative and consulting agencies
- Product owners near launch
Tasks
- Idea testing
- Concept testing
- Advertising testing
- Logo and claim testing
- Website testing
Scenarios
- A new ad is due to run next week
- A startup wants a read on a product idea
- A rebrand is on the table
- Expanding into a new market
- An agency pitches a concept
Key features
Ready-Made Survey Tools
The core of deeptrue is a library of prebuilt surveys, each aimed at one decision. Idea Test checks whether a concept is liked. Concept Test measures interest and market acceptance. Advertising Test looks at how an ad performs. Logo Test and Claim Test read the associations your assets trigger. Website Test gathers feedback from real visitors. You pick the tool that matches your question, so there's no questionnaire to write from scratch.
Access to a Global Consumer Panel
Surveys reach a panel of more than 335 million consumers across 130+ countries, and you target them by country and demographics during setup. The platform handles recruiting, so you don't chase respondents or screen them yourself. The company says it vets and monitors participants, which is where the reliability of the data comes from.
Multilingual Questionnaires in 60+ Languages
Tests run in more than 60 languages, translated by the platform rather than by you. That matters when you want the same study in several markets without hiring translators for each one. You pick the countries at setup, and if you need a market that isn't listed, the team will work out how to reach it.
Automated Reporting and Insight Dashboard
Every project lives in one dashboard, and results appear as answers come in. For most surveys you see the first results within hours, and reports include recommendations and action plans rather than raw numbers alone. You can co-host a study with your team and share the findings without exporting anything.
Pay-Per-Use Pricing With Credits
There's no subscription. You buy credits and spend them per project, and the cost follows the number of respondents, the metrics you choose, and the audience you target. Credits stay in your account, so leftover budget from one study carries into the next. The model keeps the spend tied to work you actually ran.
Team and Admin Management
Larger organizations get centralized user management. An admin can add and manage an organization's users from one place, and projects, credits, and reports sit under the same roof. That setup lets an agency or a multi-brand company run several studies without every person holding a separate account.
Security and Compliance
The platform is built and operated from Switzerland, and the company publishes its privacy policy, imprint, and terms on the site. Payments run over industry-standard encryption, and you can pay by credit card or on invoice, which fits teams that need a paper trail for procurement.
Pros and cons
Pros
- Ready-made questionnaires remove the slowest part of survey work, so a test can move from setup to results in hours
- The consumer panel covers 130+ countries and 335M+ people, which is hard to assemble on your own
- Pay-per-use credits mean no subscription, and unused budget rolls into the next project
- Reports arrive with recommendations, so you're not left interpreting raw data alone
- 60+ languages let you run the same study across markets without outside translators
Cons
- Costs scale with sample size, metrics, and audience, so niche or multi-country studies get expensive fast
- The template tools cover common research jobs, but a highly custom questionnaire may not map to an existing tool
- There's no published per-project price list, so you have to set up a project to see the estimate
- The platform doesn't list a public developer API, which limits automated pipelines for large research teams
- Data quality depends on the panel, and you can't see the individual respondents behind a result
Frequently asked questions
deeptrue is a self-serve market research platform that runs consumer surveys from ready-made templates. You pick a tool, define your audience by country and demographics, and get results in the dashboard.
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