ElevenCreative Flows

Flows lays every step out as a node you can see and edit. It's a node-based creative canvas, in plain terms. Image, video, voice, sound effects, and music models all sit on one surface, so you can trace how a final clip was made. Move a node and the pipeline changes. Everything else stays put.

This is the feature that separates Flows from a one-shot generator. If the voice is wrong but the visuals are fine, swap the voice node and leave everything else exactly where it was, because the canvas remembers the state of every other node in the chain. Re-running just that step saves credits and keeps the parts you already approved.

The agent builds a workflow from a plain-language brief. Describe what you want, and it selects models, creates nodes, and wires the connections for you, turning a rough idea into something you can run in a few minutes rather than an afternoon of manual setup. You can keep refining through conversation or take manual control of the canvas at any point.

Because some models are expensive to run, Assist mode makes the agent ask for approval before it triggers costly operations, which gives you a clear moment to decide whether a given generation is worth the credits it will consume. You decide when to spend, which matters when a single video generation can eat a meaningful chunk of your monthly allowance.

This is batch creative generation in practice. Swap inputs systematically, changing products, avatars, and voices across one workflow, and you get a set of creatives ready for testing. It's aimed at teams that need volume, not one polished output.

Flows connects to leading image and video models, alongside ElevenLabs' own text-to-speech, lip-sync, and music tools. If one model gives a better result for a shot, swap it in. No rebuilding required.

You can start a complex workflow, close the tab, and come back to it finished, which means a long render no longer ties you to an open browser window while you wait for the result to land. Finished work can optionally move into Studio for finer timeline editing when you need frame-level control over pacing, cuts, and audio sync.

You can drop reference images, scripts, or briefs into the agent chat, and it uses them to shape the workflow, so the material that informs a project stays attached to the pipeline instead of scattered across separate documents and folders. That keeps the brief and the pipeline in one place.