Frase
Frase · Marketing
Frase is an AI SEO and GEO platform that researches topics, drafts pages in your brand voice, scores them for Google and AI search, then publishes and monitors them.
About Frase
What Is Frase
Frase is a content platform that handles the whole search workflow in one place. It reads what already ranks for a topic, builds a brief, drafts the page in your voice, and grades that same draft for both Google and AI engines like ChatGPT and Perplexity. Then it publishes the result to your CMS and keeps watching the page after it goes live.
The problem it addresses is the split between channels. Google ranks pages by links and relevance, while AI assistants quote passages, so a site can win one channel and stay invisible in the other. Frase grades a single draft twice and names the edits that matter for each, so you're not running two separate audits.
Three limits shape when it fits. It's aimed at content and SEO work, not general writing or design. The publishing side favors the CMS platforms it supports, so an unusual stack means manual handling. And rankings and AI citations build over weeks after you publish, not inside a trial.
Getting Started
- Create an account at frase.io and start the 7-day free trial, which needs no credit card.
- Run a site audit. Frase crawls your pages, scores each one for technical SEO, content quality, and AI readiness, and ranks the fixes by impact so you know where to start.
- Build a brief or draft. Enter a target query, let Frase read the top results, and get a brief or a full draft written in your brand voice.
- Score and revise. Check the SEO and GEO scores as you write, apply the suggested changes, then approve the page.
- Publish and monitor. Push the piece to WordPress, Webflow, Sanity, Wix, or FraseCMS, and let Content Guard watch it for ranking decay.
Product Information
A quick look at Frase's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Content marketers
- SEO specialists managing several sites
- Agencies running client work
- Solo bloggers and freelancers
Tasks
- Writing a keyword-targeted blog post
- Refreshing older content
- Tracking AI search visibility
- Turning one post into channel content
- Finding backlink prospects
Scenarios
- Launching a new site and needing a starting point
- Keeping an established blog from decaying
- Running content for several client brands
- Choosing what to write next
Key features
SEO and GEO Scoring
Every draft carries two scores side by side: one for Google ranking and one for AI search, which Frase calls GEO (Generative Engine Optimization). The GEO score looks at authority, readability, and structure, the factors AI engines weigh when they pick content to cite. You see both numbers as you write and get a named list of edits, so one pass serves both channels instead of two separate audits.
Frase Agent
The agent is a conversational assistant that does the work from a plain-language brief. Ask it to cover a topic and it researches, drafts the page in your brand voice, scores it, and lines up the publish. You stay in control: nothing goes live until you approve it. It runs on every plan and on any content type, with your monthly article count as the only limit.
Site Auditor and Content Monitoring
The Site Auditor crawls your pages, scores each for technical SEO, content quality, and AI readiness, and ranks the fixes by impact. Content Monitoring keeps a live health score for every published page and sorts the slipping ones to the top. Together they turn a vague sense that something is wrong into a ranked list of what to fix first.
Content Guard
Content Guard watches your live pages for ranking and traffic decay in Google. The day a page starts to slide, it writes the revision and puts it in front of you. Approval is the default, so each change waits for your sign-off. If you would rather low-risk fixes ship on their own, that is an opt-in you switch on per content type, and you can turn it back any time.
AI Visibility Tracking
AI Visibility monitors where engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI cite your brand, tracks your share of voice, and alerts you the day it shifts. It shows the gap between ranking on Google and being named in an AI answer, which is where most sites are losing ground without knowing it. This feature watches and alerts; it never edits your content.
Publishing and FraseCMS
Frase sends the page you just wrote and scored straight to WordPress, Webflow, Sanity, or Wix, scheduled and formatted, with no copy and paste. It also hosts content on FraseCMS, an agent-ready CMS with WebMCP, on a Frase subdomain or your own domain. The free tier covers 100,000 page views a month, and each post keeps the research it came from.
Pros and cons
Pros
- Research, drafting, SEO scoring, GEO scoring, publishing, and monitoring sit in one workspace, so you stop stitching point tools together.
- The GEO score targets AI answers, not just Google rankings, which most older SEO tools ignore.
- The 7-day trial unlocks the full feature set, including auto-publishing, without a credit card.
- Content Guard drafts fixes for pages that lose rank and republishes only after you approve.
- The MCP server and API let you run Frase from Claude, ChatGPT, or your own terminal, included on every plan.
Cons
- Rankings and AI citations build over weeks after you publish, so the trial shows the work going out rather than results already earned.
- Prices are highest on annual billing; the monthly rate is roughly 20% more, which matters if you only need a short run.
- Content Guard only watches Google decay, so pages that slip in Bing or AI answers need a manual check.
- White-label reports and a branded client portal stay behind the Enterprise plan, out of reach for smaller agencies.
Frequently asked questions
Frase is used to research, write, score, and publish content that ranks on Google and gets cited by AI engines. It covers a full loop: audit the site, build a brief, draft the page, grade it for both channels, publish it, then monitor and fix what slips.
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