FullContext
FullContext · Marketing · Business
FullContext is an AI conversational marketing platform from the Outreach cofounders. It runs chatbots, product tours, and content intelligence to engage and qualify buyers around the clock.
About FullContext
What Is FullContext
FullContext is an AI sales agent platform that puts automated agents in front of buyers on a company's website and in outbound email. The team behind it includes the cofounders of Outreach, the sales engagement company. FullContext takes the other half of that problem: buyers who won't sit on a call but will happily click through a product on their own.
The core idea is simple. Instead of a static form or a "book a demo" button, a visitor lands in an interactive experience. A chatbot asks what they're working on, picks the parts of the product that fit their problem, and walks them through it. Qualification happens inside that conversation rather than in a follow-up call.
The catch is setup. FullContext works best once you feed it real material, like sales scripts, product videos, and help content. Teams with thin assets get thin results. It's also built for B2B software selling, so a shop selling physical goods won't get much from it.
Getting Started
- Sign up on the FullContext site and pick a plan. The Free tier gives you 100 credits a month, one agent, and a live link to test.
- Upload your existing sales and marketing assets. The copilot reads your scripts and content, then drafts the conversation flow for you.
- Use the Chrome extension to capture an interactive product tour by clicking through your own app.
- Point the agent at the questions you want answered. Set which content shows up based on what a visitor says.
- Embed the chatbot on your site or drop the link into outbound emails, then watch sessions, engagement scores, and meeting bookings come in.
Product Information
A quick look at FullContext's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B sales teams
- Marketing and demand-gen teams
- Startups and small teams that lack a dedicated SDR function
- Product marketers
Tasks
- Qualifying inbound leads
- Running automated product demos
- Turning documents into conversation
- Booking meetings
- Learning from buyer questions
Scenarios
- A prospect lands on your pricing page at 11 p.m. and gets walked through the product without waiting for a rep.
- An outbound email links straight into a personalized demo instead of a landing page.
- A marketing team wants proof that a specific whitepaper is influencing deals, not just generating downloads.
- A lean startup needs coverage across time zones, with one agent answering questions while the team sleeps.
Key features
AI-Powered Chatbot
The chatbot is the front door. It greets a visitor, asks what they're trying to solve, and answers questions from the material you've loaded. As an AI chatbot for lead qualification, it handles unexpected questions by pulling from your content instead of following a fixed script. Each AI response costs one credit, so volume matters when you pick a plan.
Interactive Product Tours
FullContext works as AI product demo software, and it captures a hands-on tour of your actual product using a Chrome extension. Visitors click through the real interface rather than watching a video. The AI can decide which parts to show based on what the visitor said earlier, so a security-minded buyer and a cost-minded buyer see different screens.
Content Intelligence
This feature turns your written material into a conversation. Buyers can ask a document a direct question and land on the exact section that answers it. Over time the system shows which content gets used and where questions go unanswered, which points at gaps in your docs.
Lead Qualification and Engagement Scores
Qualification happens organically through the conversation. FullContext scores each lead and attaches session data, so a rep opens a lead with context instead of a blank form. The point is less manual digging before every call.
Meeting Scheduling
A native scheduler, plus integrations with Calendly and HubSpot Meetings, lets a ready buyer book a slot without leaving the conversation. This is where the platform tries to convert attention into pipeline directly.
Integrations and Analytics
Slack pulls alerts into the places reps already work, and HubSpot integration syncs on higher plans. Insights and analytics show what visitors ask and why, giving marketing a feedback loop on messaging and content.
Pros and cons
Pros
- Built by the Outreach cofounders, so the workflow assumes a real sales process rather than a generic chatbot.
- Combines chatbots, interactive demos, and content Q&A in one place, which cuts the number of tools a team has to stitch together.
- The Chrome extension makes tour creation quick for teams that don't want to build demos by hand.
- Person-level visitor identification and engagement scores give reps useful context before a call.
Cons
- Results depend on the quality of your existing sales and marketing content, so teams with weak assets see weaker demos.
- Credit-based pricing means heavy use of AI responses can push a small team toward higher tiers faster than expected.
- It's aimed at B2B software selling, so it's a poor fit for ecommerce or physical-product businesses.
- Public API details aren't documented on the site, which makes custom integrations harder to scope.
Frequently asked questions
It puts AI agents on your website and in outbound emails to engage buyers, answer their questions, show them the relevant parts of your product, and qualify them before a sales rep gets involved.
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