Hailuo AI
MiniMax · Video · Productivity · China AI
Hailuo AI is MiniMax's AI video generator that turns text prompts and images into short cinematic clips for creators and marketers.

About Hailuo AI
What Is Hailuo AI
Hailuo AI is an AI video generator built by MiniMax, the Chinese AI company behind the MiniMax and Talkie products. You describe a scene in plain text, or upload a still image, and it renders a short clip with motion, camera movement, and lighting that follow your prompt. The finished videos land at 768p or 1080p and run 6 or 10 seconds. It's a browser-first tool, with apps for iOS and Android if you'd rather work from a phone.
The appeal is speed and control. Instead of storyboarding and shooting, you write a prompt, pick a model, and get a clip in minutes. Who wouldn't want that? Getting a usable take still takes a few tries, so plan on patience. Pricing runs on credits, the free tier dries up fast once you're generating serious volume, and the clip length caps at 10 seconds, which rules out anything long-form.
Hailuo AI gained traction in late 2024 when its image-to-video output drew comparisons to far pricier rivals, surprising plenty of people who assumed a low-cost tool couldn't match the polished motion coming out of the big labs. It now spans several model generations, and MiniMax keeps iterating on them through the web app and an open API.
Getting Started
- Go to hailuoai.com and sign up with an email or a social account.
- Pick a generation mode: text to video, image to video, or subject reference.
- Write a prompt describing the subject, action, setting, camera move, and lighting.
- Choose a model, resolution, and duration, then hit generate.
- Preview the clip, refine the prompt if needed, and download the version you like.
Product Information
A quick look at Hailuo AI's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Social media creators
- Marketers
- Hobbyists and first-time animators
- Indie game devs and writers
Tasks
- Turning a written scene into a short cinematic shot, including tricky motion like running, dancing, or a full gymnastics routine that trips up weaker AI video models.
- Animating a still photo or product image into moving footage while keeping the main subject consistent from frame to frame.
- Producing style variations of the same clip by swapping the prompt or the reference image.
Scenarios
- Filling a content calendar when you need b-roll and transition shots on a tight deadline. It's fast.
- Pitching a campaign concept before any budget is approved, so your team sees motion instead of a static board.
- Mocking up an ad or social post in a specific visual style.
Key features
Text to Video Generation
Type a scene description and Hailuo AI renders a moving clip from it. The model reads camera and lighting cues inside the prompt, so timing and framing follow what you wrote. Want a slow push-in under warm sunset light? Say so. It's the fastest path from an idea to something you can watch.
Image to Video
Upload a photo and turn it into footage while keeping the subject recognizable. This mode suits product shots, portraits, and concept art where the look of a specific image matters far more than a blank-slate prompt typed from scratch into a plain text box.
Subject Reference and Consistency
Reference-based generation keeps a character, object, or style steady across a clip. That consistency is what makes a shot feel deliberate instead of like a lucky roll, and it's a big reason creators reach for this AI video tool over basic text-only generators.
Up to 1080p Output
Hailuo AI outputs native 1080p video rather than upscaling a smaller file. The result holds detail in faces and textures, which matters when a clip ends up on a large screen or in a paid ad. Soft edges and smeared textures are the usual tell of a cheap upscale, and going native avoids both.
Multiple Model Generations
MiniMax ships new video models on a rolling basis, and you can pick from several in the app. Newer versions handle complex motion and physics better, so heavier action shots tend to work out on the latest one. Older models sometimes render a specific style that the newer ones handle differently, so it pays to test both.
Web, Mobile, and API Access
You can generate in the browser, on iOS or Android, or through the open API. Developers can wire video generation into their own products, and teams can standardize on the same models across a workflow. That mix means a solo creator and a small studio can run the exact same pipeline without anyone needing a different subscription tier.
Pros and cons
Pros
- Free tier available, so you can test the output before paying.
- Native 1080p clips that hold detail better than upscaled alternatives.
- Handles difficult motion like running, dancing, and gymnastics that trips up weaker models.
- Consistent subjects through reference-based generation.
- Works in the browser, on mobile, and through an API.
Cons
- Clips top out at 10 seconds, so you can't produce anything long-form in a single pass.
- Credits-based pricing gets expensive at high volume, which hurts teams generating daily, especially once a campaign calls for dozens of variations of the same shot.
- Results still depend on prompt quality, so expect multiple attempts to get the take you want.
Frequently asked questions
It generates short video clips from text prompts or images. People use it for social content, ad concepts, animating stills, and testing how a scene might look before a real production.
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