Overlap AI
Vastly, Inc. · Video
Overlap AI cuts long podcasts and videos into short vertical clips and publishes them to your own social accounts, charging only for the views those clips earn.
About Overlap AI
What Is Overlap AI
Overlap AI is a clipping and publishing platform built for people who already have plenty of long video and no time to cut it up. You point it at a podcast, a livestream or a webinar, and an agent finds the moments worth watching, trims them into vertical clips, adds captions, and posts them to your own accounts on a schedule. The company behind it, Vastly, Inc., pitches this as reach you rent versus reach you keep: an ad stops the day your budget stops, while a channel you own keeps the followers and the posts no matter what.
It targets a specific gap. Most clippers are freelance editors who charge for hours, and most ad buys rent someone else's audience for a single post. Overlap leans the other way. The agent works from the content you already made, and the accounts it publishes to belong to you, so the spending leaves you with a channel and a library instead of a receipt. The nine platforms it covers are TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky, and every clip lands in a review editor before it goes anywhere.
The limits matter before you commit. This is a business tool rather than a free app you install and poke at, so you book a demo and agree a rate with the team instead of paying a flat monthly fee up front. The agent needs long-form video with people talking in it to have anything to cut, so a source with a hundred good moments beats one with three.
Getting Started
- Connect the social accounts the campaign publishes to, one handle per brand.
- Set the brand rules: visual system, caption voice, logo placement and what needs review before posting.
- Pick a workflow, then point an agent at the source content you want clipped.
- Set a monthly ceiling and agree a CPM with the team, between $0.50 and $2.50.
- Review the clips in the editor, recut or rewrite the caption if you want, and let the queue publish on its own schedule.
Product Information
A quick look at Overlap AI's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Podcasters
- Marketing teams at media networks
- Streamers and event organizers
- Brands that want a handle of their own
Tasks
- Turning a long episode into a week of posts
- Keeping a social feed full
- Finding the moments worth watching
- Reviewing before you publish
Scenarios
- Launching a new channel without an editing budget
- Running clips across many brands at once
- Testing what an audience responds to
Key features
Outcome-Based Pricing on Views
Overlap bills for the views your clips earn, not for hours worked or deliverables produced. You set a monthly ceiling, agree a CPM somewhere between $0.50 and $2.50, and spend follows the views actually delivered. A clip that never posted is never billed, and reach that never landed isn't charged, which puts the risk on the platform rather than on you.
A Hands-Free Agent That Keeps Running
Point an agent at a channel and it keeps working on its own: detecting new uploads, cutting clips and publishing on a schedule. None of that running time lands on the meter, so a channel that posts every day doesn't cost more than one that posts once. It's the difference between a tool you operate and a service that operates the account.
Self-Improving Clip Selection
Every post feeds back into what the agent reaches for next. The more it publishes, the sharper it gets about which moments carry on their own, and the clips it keeps running tend to be the ones an audience actually finishes. That loop is the pitch behind the platform's claim of improving over time rather than holding steady.
Brand Rules Applied to Every Clip
You define the visual system, the caption voice, the logo placement and the boundaries for what is off-brief, and every agent you run inherits those rules. Each clip leaves looking like you made it, in your colours and your style, whether it came from one campaign or five. Editing stays templated, so the output is consistent instead of hand-tuned per clip.
Nine Platforms From One Queue
Clips publish and get tracked across TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat and Bluesky, all from the same campaign. You can also export anywhere else and publish it yourself if you would rather. A brief runs everywhere its audience is rather than on the one surface a vendor happens to support.
Accounts and Data Stay Yours
The handles, the followers and every post published to them belong to your brand. Posts aren't taken down when billing stops, and nothing is repurposed for another advertiser, which is the core difference from renting an influencer's audience. You keep the channel, the following and the performance data after the spend ends.
An Agent Platform With an API
Overlap isn't only a dashboard. The developers section ships an API and an MCP server alongside a node library and documentation, so teams can wire clipping and publishing into their own stack. Mentioned on the site as a live offering rather than a roadmap item, it gives more technical buyers a way to run campaigns without opening the web app.
Pros and cons
Pros
- You pay for results: billing follows delivered views only, so a clip that never posted is never charged.
- The work runs itself: agents detect uploads, cut clips and publish without anyone pressing a button.
- The accounts stay yours: handles, followers and posts belong to your brand and aren't taken down when billing stops.
- Nine platforms in one place: a single campaign publishes and tracks across TikTok, Instagram, YouTube and six more.
- There is no account limit: you connect every handle you own without the agent count working against you.
Cons
- There is no free tier: it's a business tool you agree a rate on, so you can't test it without a demo and a budget.
- The agent needs talking video: a source without many standalone moments gives it less to work with, so raw footage with few highlights performs worse.
- Every clip wants a human glance: it lands in the editor first, and while that protects quality, it's still a review step in the loop.
- Rates are custom: the CPM sits in a $0.50 to $2.50 range agreed with the team, so the exact price isn't published up front.
Frequently asked questions
Overlap AI cuts long-form video, such as podcasts, interviews, livestreams and webinars, into short vertical clips and publishes them to social accounts you own. It handles clip selection, editing, captions, approval and reporting, while the accounts and followers stay with your brand.
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