River
River · Productivity
River is an AI sales agent that shows up on live video calls, demos your product, and either closes smaller deals on its own or hands a fully briefed prospect to a human rep. It works across video, phone, email, text, and WhatsApp, so a buyer who lands at midnight still gets a real conversation instead of a form. Sales teams use it to cover inbound demand around the clock without adding headcount. It's sales automation that talks back. That's the pitch, anyway.
About River
What Is River
River is a sales agent built for teams that lose deals to response time. Buyers show up whenever they want, but reps keep office hours, so smaller deals get a form or silence and bigger ones wait days for a first call. River fills that gap by joining the call itself.
The agent, named Liv, arrives on a video call already briefed on the company, its size, and its tech stack, then demos your actual product in a real browser rather than playing a recording. That's a video call demo, not a slide deck. It decides step by step what this specific buyer needs to see. The company says it handles more than 40 languages, so a lead from Dubai or London gets the same experience as one down the street.
The split of work is the interesting part. River closes deals under roughly $25K end to end, logging pricing, proposals, and follow-ups in your CRM. Above that line it hands off, walking your account executive in with a transcript, buying signals, and a clear next step. That boundary is what keeps it from tripping over your best relationships. A clean CRM handoff beats a pushy robot every time.
The catch is fit. River is aimed at B2B software teams with a demo-driven sales motion and a price point low enough to automate. Not every team qualifies. If your product needs a custom procurement cycle or a field engineer in the room, the agent's usefulness drops fast. And because pricing isn't public, you'll have to talk to the company before you know what it costs.
Getting Started
- Reach out through the River site and walk the team through your product, pricing, and the deals you want automated.
- Connect the entry points you want Liv to cover, such as your book-a-demo button, CRM routing, forms, or outbound email.
- Let River learn your pitch, your demo flow, and the threshold where deals should go to a human rep.
- Turn the agent live on inbound and routed leads, then watch transcripts and CRM snapshots as calls come in.
Product Information
A quick look at River's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B software sales teams
- Solo founders and small teams
- Revenue operations managers
- Teams selling globally
Tasks
- Running first demo calls
- Following up across channels
- Screening first-touch leads
- Closing smaller deals
- Qualifying and routing leads
Scenarios
- Inbound leads that arrive outside working hours
- Teams drowning in demo requests
- Sales teams trying to grow without hiring
- Onboarding new customers
Key features
Live Product Demos on a Real Call
River joins a video call and drives your actual product in a real browser, not a recorded walkthrough. It picks what to show based on the buyer's use case, so a chat-focused prospect sees chat and an analytics-focused one sees dashboards. The company frames this as the difference between an AI account executive and a chatbot.
Context Before the First Hello
By the time the call starts, River has already pulled together the company, its size, and its stack. That context shapes the demo and the questions, which matters because most generic demos fall flat. The agent opens like someone who has done their homework. Big difference.
A Clear Handoff Line
River closes deals under roughly $25K and hands everything above that to a human rep. On the smaller deals it handles pricing, the proposal, and follow-up, all logged in your CRM. On larger ones, your account executive walks in with a transcript and next steps instead of starting from zero.
Every Channel, One Thread
Buyers pick how they want to talk, and River follows. It works over video call, phone, email, text, and WhatsApp, and can switch mid-conversation without dropping context. The company's framing is blunt: it's the rep, not the channel.
Multiple Entry Points
River plugs into the places leads actually appear, including a book-a-demo button, routed leads from your CRM and events, inbound email replies, and new-customer onboarding. You choose which doors the agent answers.
Coverage Across Time Zones
Because the agent doesn't keep office hours, a lead from London at 6 a.m. or Dubai at midnight still gets a live conversation. The company presents this as running your pipeline around the clock, and it's the clearest reason to want an agent over a rep. No delays. No missed leads.
CRM-Ready Output
Calls produce transcripts, buying signals, and CRM-ready snapshots. Reps and managers get a record of what was said and what the buyer cared about, which is the raw material for coaching and forecasting. No more guessing.
Pros and cons
Pros
- Covers inbound demand 24/7, so leads that arrive outside working hours still get a real conversation.
- Demos the actual product in a live browser, not a canned recording, which the company says sets it apart from a chatbot.
- Handles smaller deals end to end and hands off larger ones with full context, keeping reps focused upmarket.
- Supports 40+ languages, useful for teams selling across time zones and regions.
- Logs pricing, proposals, and follow-ups directly in your CRM.
Cons
- Pricing isn't public, so you can't judge cost without contacting the company first.
- The sub-$25K close threshold won't fit every business, and teams with high-ticket deals get less of the end-to-end automation.
- It leans on video demos, so buyers who prefer a human-only sales process may find an AI agent unwelcome.
- The company's cost claims, like running at a quarter of a human AE's price, are its own numbers and worth verifying against a pilot.
Frequently asked questions
River is an AI sales agent that joins live video calls, demos your product on the buyer's use case, and then either closes the deal or hands a briefed prospect to your team. It also follows up across phone, email, text, and WhatsApp.
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