Roya AI

Roya writes and designs ads for you. An agent supplies the property or offer, and the platform assembles copy and visuals into dozens of finished variations, so there's no blank canvas to fill in. That's the core promise: skip the design and copy work that slows most campaigns down.

Instead of running a single ad, Roya puts many combinations live at once and watches how each performs. Each day it routes more of the budget to the ads getting clicks and drops the weak ones. The company says this live testing can push cost-per-click down to a few cents, far below the roughly $1.80 average it cites for real estate campaigns.

Campaigns publish across Facebook, Instagram, Google Ads, YouTube, LinkedIn, TikTok, and Snapchat. Roya picks settings suited to each network, so agents don't need separate logins and setup on every platform. It's a single dashboard for ads that would otherwise live in three or four different tools.

You can aim ads at specific zip codes or neighborhoods rather than whole cities. For agents working a tight farm area, that means budget goes to people who could actually buy nearby, not a broad metro audience that rarely converts.

Every plan includes access to a large library of professional stock images and videos, plus thousands of real estate ad templates. It removes the need to source photos or hire a designer for a basic campaign, which matters most for agents with no creative team behind them.

Higher tiers add a custom website and an email and SMS follow-up system that can plug into a CRM. The idea is to catch leads the ads generate and keep them warm automatically, rather than letting inquiries go cold while an agent is out showing property.

Beyond the self-serve DIY plan, Roya offers a done-for-you tier where its team runs the campaigns for you, and a website build option. Those plans target agents who want results without touching the ad settings at all.