Spokk
Spokk · Marketing
Spokk is AI customer feedback software that turns check-ins into Google reviews, loyalty rewards and referrals for local service businesses.
About Spokk
What Is Spokk
Spokk is a customer feedback platform for businesses that live on repeat visits, like clinics, salons, restaurants and repair shops. It watches one moment, the customer checking in, and then runs the whole follow-up sequence on its own, from the first feedback text to the loyalty reward and the referral link weeks later. A feedback request goes out by SMS, the customer rates their visit in about 15 seconds, and Spokk writes a ready-to-post Google review from whatever they typed. The customer copies it and posts. No blank page, no writing from scratch.
The point is that most happy customers never leave a review. They mean to. Then they close the tab. Spokk works as Google review software that removes that friction and pushes the review to Google in one tap, and the same check-in logs a loyalty visit and, weeks later, sends a referral link.
The catch is the price and the setup model. There's a single $149/month plan with everything bundled, so a two-person shop pays the same as a chain. It also leans on SMS, which works best in the US and Canada where the toll-free number is included. Businesses outside those markets should confirm SMS coverage before committing.
Getting Started
- Create your account and start the 14-day trial, no credit card needed.
- Add your business details and pick how customers check in: QR code, SMS link, API, or a HubSpot integration.
- Customise the feedback form and the loyalty milestones that trigger a reward.
- Show the QR code at checkout and let the automated SMS sequence handle the rest.
- Watch reviews, ratings, and referral activity land in your dashboard.
Product Information
A quick look at Spokk's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Local service businesses
- Owners without a marketing team
- Multi-location brands
Tasks
- Collecting Google reviews
- Managing review replies
- Running a loyalty program
- Tracking staff performance
Scenarios
- A patient checks in at the front desk and gets a feedback text two hours later
- A regular hits their tenth visit
- A happy customer shares a referral link twenty days later
- A manager spots a rating drop on a Google review
Key features
AI Review Drafts
Spokk writes a full Google review from a short line of customer feedback, and the customer posts it in one tap. The site reports that requests carrying an AI-written draft get 1.4x more click-throughs to the Google review page. Every draft is unique rather than a template. It's the core reason the tool exists. Why does that matter? Because a customer with a good experience still won't write, and a draft gives them something to approve instead of a blank box.
Google Review Management
Spokk imports all of your Google reviews, drafts a warm reply for each one, and posts that reply straight to Google with a single tap, which turns a tedious weekly chore into a couple of minutes. It matches reviews back to customers already in your account, so you know exactly who left them. There are rating breakdowns, a response rate view, and alerts when your rating drops.
Loyalty Program
Customers check in by QR code at the point of sale and every visit is tracked automatically, so nobody has to count punches on a paper card or remember who's due a reward. You set the milestones, and Spokk sends an SMS reward when someone earns one. The company estimates that a regular with a reason to return visits one or two extra times a year.
Referrals
After each visit, Spokk sends the customer a referral link with a unique code by SMS. They share it. A friend visits. Both sides get rewarded. There's no ad spend in the loop, which is the whole appeal for a small business.
Memberships and Payments
You can sell up to three paid membership tiers, monthly or annual, from a branded customer portal. Stripe Connect handles the billing and pays revenue straight into your account, while Spokk tracks MRR, active members and 30-day churn.
Testimonials
Spokk collects both video and text testimonials from customers, giving you social proof beyond a star rating. Those testimonials live alongside your reviews, so you can reuse them on your site or social posts.
Automated Follow-Ups
One check-in starts a timed sequence: a feedback request at two hours, a gentle reminder at 24 hours if there's no reply, and a referral link at 20 days. Smart skip logic means customers only get messages that still make sense to them. No manual chasing. No stale nudges.
Integrations and API
Spokk connects to HubSpot, Zoho and GoHighLevel, and offers API access for custom check-in flows, which matters if you already run a CRM and don't want to maintain a second system of record with duplicate customer lists.
Pros and cons
Pros
- One price covers unlimited locations, team members and contacts, with no add-on tiers.
- The AI draft removes the blank-page problem that stops most happy customers from reviewing.
- Loyalty, referrals, memberships and review management sit in one place instead of four tools.
- The 14-day trial needs no credit card, so you can test the SMS flow with real customers.
- API access and CRM integrations let you keep your existing booking or checkout setup.
Cons
- At $149/month flat, it's steep for very small single-location businesses that send few requests.
- The included toll-free SMS number only covers the US and Canada, so other markets need to check coverage.
- There's no free tier, only the trial, which makes it hard to keep running on a lean budget.
- Marketing leans on SMS, so businesses whose customers prefer email may find the fit weaker.
Frequently asked questions
Spokk collects customer feedback after a visit and turns it into a Google review the customer can post in one tap. It also runs loyalty rewards, referrals and memberships from the same check-in.
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