How much does Starnus cost?

The site doesn't list pricing, so there's no published figure to compare against. The ICP analysis is free and needs no account, which is the only cost detail confirmed publicly. You'll need to contact the team for paid plan rates.

Do I need to manage it day to day?

No. The intended rhythm is to approve a plan and then review results weekly. The agents handle sourcing, sending, and follow-ups in between, so it's closer to managing a person than operating software.

What channels does it use for outreach?

The agents work across LinkedIn and email. Both are set when you approve the plan, and the follow-up sequences run on that same schedule.

What sets it apart from tools like Apollo or Clay?

Those tools tend to make you assemble the workflow yourself, pulling data, sending, and CRM steps into a chain you maintain. Starnus runs the whole chain from a goal, with per-lead context from the start rather than at the end. It's a sales prospecting software that tries to own the sequence, not just one step of it.

Who is Starnus built for?

Founders and small sales teams doing outbound without a dedicated prospecting function. It fits teams that want volume with a human checkpoint, not teams that need a fully hands-off sender.

There's no public information on API access, so treat integration options as unknown and ask the team directly if connecting Starnus to your existing stack matters. Starnus is worth a look if you're doing outbound without a dedicated prospecting function and you want the repetitive parts handled without giving up the final say on what goes out. Start with the free ICP analysis to see whether its read on your business is sharp enough to trust, then decide if the weekly review rhythm fits how you like to work.

Starnus

Starnus · Coding · Productivity

Starnus is an AI outbound sales platform that acts like a sales employee you delegate work to. You give it your website and a goal, and its agents analyze your business, build an ideal customer profile, find matching leads, and run email and LinkedIn outreach with follow-ups. The pitch is simple: you approve the plan once, and the system handles the repetitive prospecting that usually eats a sales rep's week. Sold as outbound automation, it's aimed at people who want the volume of a tool with the judgment of a person.

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About Starnus

What Is Starnus

Starnus is a web-based AI sales agent built for outbound prospecting. Instead of stitching together a data tool, a sending tool, and a CRM, you point Starnus at your site and it works out who you should be talking to and what to say. It positions itself as an "AI employee" rather than another dashboard you have to operate.

Think of it as a lead generation tool that also writes and sends. The core problem it tackles is that manual outbound is slow and generic. A rep building lists by hand picks better-fit leads but can't scale, while automated blasts reach more people with messages that don't land. Starnus tries to sit in the middle, using signals from each prospect to keep the outreach personal even when it runs at volume.

The most important limit is control. This isn't a fire-and-forget system that emails strangers behind your back. It drafts a plan, waits for your approval, and only moves when you say so. So who is that gate for? Teams that have been burned by automation sending the wrong thing. If you want something that runs entirely hands-off from day one, that gate will feel slow.

Getting Started

Enter your website URL. Six agents read the site and return a full ICP analysis in about 30 seconds. No account is needed for this step.
Review the outbound plan the system proposes, including the ICP, the channels it wants to use, and the message approach.
Approve the plan. Starnus only starts sourcing and sending after you confirm.
Let the agents run lead sourcing, LinkedIn and email outreach, and follow-ups, then check the results on a weekly rhythm.

Product Information

A quick look at Starnus's pricing, supported platforms, and performance.

Free PlanYes

Paid Plans$0 - Custom

PlatformWeb

DeveloperStarnus

CategoryCoding · Productivity

Release DateJan 2025

Latest UpdatedSep 2025

Website Visits5.1K

Website Global Rank3.5M

API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

Founders doing their own sales
Small sales teams without a dedicated prospecting tool
Agencies managing outbound for clients

Tasks

Building an ideal customer profile from your site
Sourcing fit-based lead lists
Running LinkedIn and email sequences

Scenarios

Launching into a new market
Keeping pipeline warm during a hiring gap
Testing a new offer

Key features

ICP Analysis in 30 Seconds

Starnus's agents crawl your website and turn it into a structured ideal customer profile. The output includes who fits, why they fit, and a scoring rubric the platform then uses to rank real prospects. The company says this step takes about half a minute and doesn't require an account, which makes it a low-risk way to see whether the tool understands your business before you commit. That's the whole point.

Signal-Based Lead Scoring

Rather than handing you a flat list of contacts, Starnus scores each lead against your ICP and surfaces the reasoning. A prospect card shows the score, the role, the company stage, and notes on why the fit is strong, such as a founder-led team at a certain funding stage with no SDR hires. That context is what makes the outreach feel less like a mass email.

Multi-Channel Outreach Agents

The platform runs both LinkedIn and email outreach, and the follow-ups that go with them. This matters because most cold sequences die after the first message; having agents own the second, third, and later touches is where a lot of the time savings come from. You set the channels when you approve the plan, and the agents execute from there.

Watch-Then-Approve Workflow

Every run starts with a proposed plan covering the ICP, channels, and messages. Nothing ships until you approve it. That changes the job. For teams burned by automation sending the wrong thing, this gate is the reason to trust the tool. For teams that want zero involvement, it's the main friction.

Competitor and Proposition Mapping

Two of the agent roles map your competitors and pull out your core proposition from the site. That feeds the messaging so outreach leans on what actually differentiates you, instead of recycled templates that every prospect has already seen.

Weekly Results Review

The intended cadence is to check in once a week rather than babysit daily. You review what was sent, what got replies, and what the agents want to do next. It's a deliberate shift in how you spend your time: less operating the tool, more deciding direction. Weekly, not daily.

Pros and cons

Pros

Combines ICP building, lead sourcing, sending, and follow-up in one platform, so you're not paying for and connecting three separate tools.
The 30-second ICP analysis with no signup lets you test fit before committing. No credit card, no sales call.
Per-lead reasoning behind each score makes it easier to trust or correct the targeting.
The approval gate keeps a human in the loop, which lowers the risk of off-brand messages going out.

Cons

The plan-approval step means it isn't fully autonomous; if you expected to switch it on and forget it, you'll be checking in more than you planned.
Pricing isn't published on the site, so you have to talk to the team to know what a paid plan costs. That's annoying if you're comparing tools on budget alone.
It's a web product, and there's no mobile app, so reviewing plans and approving runs means getting to a browser.
No public documentation on API access, which makes it hard to judge how well it would slot into an existing stack.

Frequently asked questions

It's an AI outbound sales platform. You give it your website and a goal, and its agents build an ideal customer profile, find matching leads, and run LinkedIn and email outreach with follow-ups, stopping for your approval before sending.

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