
Wan 3.0
Alibaba Cloud · Video · China AI
Wan 3.0 is Alibaba's all-in-one AI video generation model. It turns text, images, audio, video, or documents into 30-second clips with synced sound.

About Wan 3.0
What Is Wan 3.0
Wan 3.0 is a video generation model from Alibaba Cloud, served through the Model Studio platform and part of the Tongyi Wanxiang family. It handles text to video, image to video, and reference to video in one model, so you don't switch endpoints when your input changes. The model reads up to 20 reference items at once, mixing images, video, audio, documents, and web links in a single request.
The pitch is length and consistency. Most AI video tools stop at a few seconds and lose a character's face between shots. Wan 3.0 generates a single clip up to 30 seconds, keeps a character or prop looking the same across camera angles, and writes the dialogue, background music, and sound effects in the same pass.
It is not open weights. Wan 3.0 is closed, runs only through the cloud, and you can't download or fine-tune it. The model code is wan3.0-video, with a faster wan3.0-video-prime variant that keeps the same abilities and cuts generation time.
Getting Started
- Sign in to Alibaba Cloud and open Model Studio, then apply for Wan 3.0 access. Some advanced features still sit behind a waitlist.
- Grab an API key from the console. The hosted pages at Wanxiang, Wan Jing Yi Ke, and the Qwen creator app also let you try it without code.
- Write a prompt that names the subject, the scene, and the motion, then pick a resolution (480P, 720P, or 1080P) and a length between 2 and 30 seconds.
- Add reference images, video, audio, or a document if you want a specific character, camera move, or beat-synced motion.
- Send the request, download the MP4, and adjust the prompt or references until the result lands.
Product Information
A quick look at Wan 3.0's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Short-form video creators
- Ad and marketing teams
- E-commerce sellers
- Storytellers and indie animators
Tasks
- Text to video
- Image to video
- Reference to video
- Video editing and extension
- Document to video
Scenarios
- Turning a slide deck into a product demo
- Reproducing a camera move
- Scoring audio to motion
Key features
Native 30-second clips
Wan 3.0 generates up to 30 seconds in one pass, up from the 15-second ceiling on the Wan 2.6 series. That longer window turns a 30-second AI video into a usable scene rather than a fragment, so a continuous camera move or a one-take shot can play out without stitching segments together. A smart duration option also suggests a length based on your prompt.
Synced audio in the same file
The model writes dialogue, background music, and sound effects alongside the picture instead of leaving you to add them later. You can also feed in an audio track to drive lip sync or dance motion. The result arrives as a single MP4 with picture and sound already aligned.
All-in-one multi-modal reference
One model handles text, image, video, and audio inputs at once, reading up to 20 reference items in a single request. Images, video, and audio are counted separately, so you can mix a character photo, a reference clip, and a music track without collisions. This is where Wan 3.0 separates itself from single-mode video models.
Character and prop consistency
Wan 3.0 holds a character's face, hair, build, and clothing steady across shots, and keeps props identical across angles, including structure, logos, and materials. The model also tracks how a subject stands relative to the camera so scenes stay coherent. For multi-shot work, this cuts the manual fixes that short consistency gaps usually cause.
Document and web link input
Beyond media, Wan 3.0 reads doc, xls, ppt, pdf, txt, key, pages, numbers, and md files, plus public web links. One file or link per request, up to 100 MB and 50 pages. That turns office material into teaching slides, product demos, or animated charts without manual conversion.
Video editing and extension tools
The model edits existing footage as well as generating new clips. You can add or delete elements, shift style or lighting, rewrite spoken lines, and extend a video forward, backward, or in both directions. Editing and generation run on the same model, so you stay in one workflow.
Pros and cons
Pros
- Generates up to 30 seconds in a single pass, which fits a full scene or one continuous camera move.
- Delivers dialogue, music, and effects in the same file, so picture and sound arrive already aligned.
- Accepts text, image, video, audio, and documents in one model, sparing you a toolchain of separate services.
- Keeps characters and props consistent across shots, which matters for anything with recurring subjects.
- A faster prime variant offers the same abilities with lower end-to-end generation time.
Cons
- There are no open weights. You can't download, self-host, or fine-tune the model, so you're tied to Alibaba Cloud.
- Output caps at 30 seconds per clip, which is short for full-length content and forces you to extend or chain clips.
- Entry runs through a waitlist for some advanced features, so access isn't guaranteed on day one.
- Billing is per second of generated video and climbs with resolution, so long 1080P work adds up.
Frequently asked questions
Wan 3.0 is an all-in-one video generation model that creates clips up to 30 seconds from text, images, video, audio, or documents. It handles generation and editing in one place, and it writes synced dialogue, music, and sound effects into the same file.
Related content
Explore related tools, skills, and articles for Wan 3.0.
Wan 3.0 Alternatives
ngram 2.0
ngram · Video · Marketingngram 2.0 is an AI video generator for teams. It turns a prompt, a screen recording, or a product URL into a narrated explainer, product demo, or AI avatar video, and every scene stays editable.
OpenScreen 2
OpenScreen (open-source project) · Video · ProductivityOpenScreen 2 is a free, open-source screen recorder and demo video editor for Windows, macOS, and Linux, with automatic zooms, styled frames, local captions, and agent edits.
Skreno
Skreno · Video · ProductivitySkreno is a browser screen recorder that captures a tab, a window or your whole display, then attaches AI transcripts, summaries and console logs to one share link.
