Yarn
Yarn Inc. · Video
Yarn is an AI video platform that helps software teams produce short-form video, product demo videos, and talking-head clips from a shared brand kit, with agent tools and MCP access.
About Yarn
What Is Yarn
Yarn is the video product for go-to-market teams at software companies. You give it a brand kit, a library of product footage or slide decks, and a written brief. It returns finished short-form video: captioned clips, product demos, and presenter segments that look like they came from one studio rather than five freelancers.
The problem it targets is volume. A SaaS company needs launch clips, changelog videos, feature explainers, and social cuts every week, and a traditional edit cycle cannot keep up without a queue. Yarn moves that work into one workspace where an agent assembles a first cut and a human adjusts the details.
Three limits matter before you sign up. Video generation runs on credits, so heavy output costs more than the sticker price suggests. The product lives in a browser, with no phone or desktop app. And several team features, such as multiple brand kits, custom playbooks, and CRM integrations, only appear on the Growth plan or above.
Getting Started
- Create an account at yarn.so with a work email, then pick the free workspace to test the editor before you commit budget.
- Upload your brand assets in the brand kit: logo, colors, fonts, and any approved music. This step decides how consistent the rest of the output looks.
- Connect a source for footage. Yarn imports from Figma, Google Slides, Notion, and YouTube, so a product deck or a recorded walkthrough can feed a demo clip.
- Write a short brief or pick a playbook, then let the agent draft the cut. Review the timeline, swap scenes, and fix captions where the transcript drifts.
- Export for the channel you need and reuse the project as a template for the next release, which is where the time savings show up.
Product Information
A quick look at Yarn's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Product marketing managers at B2B software companies
- Small GTM teams of two or three people
- Founders who record their own demos
Tasks
- Turning a release into a launch clip
- Making product demo videos without a screen recorder
- Repurposing a webinar or YouTube recording
- Keeping a weekly social queue full
Scenarios
- Launch week
- Sales enablement
- A content team of one
Key features
Agent-Made Product Demos
Yarn's demo feature builds interface walkthroughs from design files and documents instead of screen recordings. Point the agent at a Figma frame, a Google Slide, or a Notion page, and it sequences the screens into a clip with motion and callouts. That matters for product demo videos because a feature that ships on Friday can appear in a video on Monday, before anyone books a recording session.
Talking Head and Voice Cloning
A talking head clip puts a presenter in the corner or full frame, driven by a script you write. Voice cloning reproduces a specific voice from uploaded audio, and Yarn routes that audio through ElevenLabs for the model itself. Consent is collected in the product, and a withdrawn consent triggers deletion of the voice model within 30 days. Read the terms before you clone a customer or an executive voice.
Brand Kit and Template System
The brand kit stores logo, palette, type, and approved music, and every project reads from it. Enterprise adds a brand library and templates built by the Yarn team, so a new hire starts from the house style rather than a blank timeline. Multiple brand kits arrive on Growth, which is the point where agencies and multi-product companies stop fighting over one palette.
Generative Overlays and Visual Effects
Overlays are generated rather than dragged in: lower thirds, statistic cards, and highlight shapes respond to the content of the clip. Visual effects include transitions and motion presets that fit short-form pacing. The practical gain is speed on the boring parts, and the limit is taste, since a generated overlay still needs a human to confirm it does not cover a key UI element.
Playbooks and Source Integrations
A playbook is a saved recipe: structure, pacing, caption style, and effect set. Growth includes five custom playbooks, enough to cover a launch format, a changelog format, a customer quote format, and a couple of social cuts. Integrations pull material from Figma, Google Slides, Notion, and YouTube, and CRM connections on Growth let a team trigger clips from deal or campaign data.
MCP Access and API
The free plan already lists MCP access, which lets an agent environment outside Yarn request clips and assets through the Model Context Protocol. Enterprise adds a general API plus SSO and SAML for access control. For a team already running agents for content operations, this is the difference between a tool you open and a service your workflow calls.
Pros and cons
Pros
- One workspace covers demo, talking head, and social cuts, so you stop stitching three tools together.
- Brand kit enforcement keeps output consistent when several people produce clips in the same week.
- Source imports from Figma, Google Slides, Notion, and YouTube remove the usual export and re-upload loop.
- MCP access is included on the free plan, which is unusual for a video tool at this price.
- Voice cloning consent and deletion terms are stated plainly in the terms of service.
Cons
- Video generation is metered in credits, so a heavy month costs more than the $50 Starter price suggests.
- There is no mobile or desktop app, which means every edit happens in a browser tab.
- Multiple brand kits, custom playbooks, and CRM integrations sit on Growth, so small teams hit the seat and feature ceiling quickly.
- The general API is Enterprise only, which blocks developers who want to build on Yarn before a sales call.
Frequently asked questions
Yarn is used to produce short-form marketing video: product demo videos, launch clips, talking-head explainers, and social cuts. It is built for software companies that publish video every week and cannot staff a full edit team.
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